Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community. Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

One of the key objectives of American Business Media's strategic plan is “to enhance the marketplace's knowledge of the power and value of business information.” To that end, Business Media Matters delivers the messages of ABM members to top advertising and marketing execs.

To subscribe to Business Media Matters, just send your name, title and e-mail address to info@abmmail.com.

To advertise, contact j.oconnor@abmmail.com.

Below are past issues of Business Media Matters. Please click on the links.

** For all issues of Business Media Matters after May 2009, please contact Kate Patton at k.patton@abmmail.com.