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Categories For advertising with a total annual media budget less than $100,000: 1. Single Ad - page or less 2. Single Ad - spread or larger 3. Single Ad - inserts, pop-ups, foldouts & spectaculars, gatefolds & multi-units 4. Campaign - a series of at least three ads
For advertising with a total annual media budget of $100,000 or more: 5. Single Ad - page or less 6. Single Ad - spread or larger 7. Single Ad - inserts, pop-ups, foldouts & spectaculars, gatefolds & multi-units 8. Campaign - a series of at least three ads
Categories 9-12 are eligible at any media budget: 9. Digital, Online Advertising – banner, skyscraper, pop-ups, interstitial, CD-ROM and email 10. Digital, Online Video Advertising – pre-roll, mid-roll and video ads 11. Integrated Media Campaign – Integrated media refers to advertising campaigns which carried the same theme and ran across a minimum of three media, including, but not limited to: print, digital, outdoor, events (trade shows, conventions, conferences, seminars), direct, broadcast, webcast, etc.* 12. Face-to-Face – Events include trade shows, conventions, conferences, seminars and awards shows. The award will be given to an agency, advertiser, or a creative and will be judged based on the following types of materials: marketing collateral (pre and post), premiums, space layout, signage, colors, font and logo.
*Integrated media refers to advertising programs which carried the same theme and ran across a minimum of three media, including, but not limited to: print, outdoor, trade show, direct, broadcast, Webcast, etc.
Rules 1. Eligibility: Any single ad, campaign or event that ran between May 1, 2006 and April 30, 2007 in an American Business Media member company, Web site or event.
2. You may submit as many entries as you wish. An ad entered more than once (i.e., as a single ad and as part of campaign) can win in one category only.
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