57th Annual Jesse H. Neal National Business Journalism Awards
Categories
Entries are now being accepted! Click here to enter!
Deadline Extended Until Friday, December 10, 2010
Enter today! | Download the CFE | FAQs | Code of Ethics
1. BEST SINGLE ARTICLE
ENTER: any substantive article dealing with subjects, events or developments of importance to the target audience or industry.
DO NOT ENTER: a regularly-featured column, commentary or department.
2. BEST SUBJECT-RELATED SERIES OF ARTICLES
ENTER: in-depth package of two or more stories dealing with subjects, events or trends of importance to your target audience or industry. Entries may include a combination of print or digital content, but must clearly reflect a single, cohesive editorial package. Print articles may be from either a single issue or multiple issues of the publication. Content from single-theme issues may be entered either in this category or Best Single Issue, but not in both.
DO NOT ENTER: columns, a single-feature package with sidebars, or educational or instructional packages (see Best Educational Content).
3. BEST PROFILE
ENTER: a profile that spotlights a person, business, institution or association. The profile should bring the subject to life and illustrate the subject’s relevance to the target audience or industry. Entries will be judged on balanced, thorough reporting and solid writing and analysis.
DO NOT ENTER: single-source interviews, Q & As (unless used as a supporting element of a broader profile package), or a series of articles on a single subject.
4. BEST COMMENTARY
ENTER: three examples of opinion-based columns, editorials, or viewpoints by a single author or team of authors. Impact on the target audience or industry can be addressed in the background statement on the online entry form. Subject matter may cover a single topic or a variety of topics. Individual blog posts may be entered either in this category or in Best Blog, but not in both.
DO NOT ENTER: publishers’ memos.
5. BEST NEWS COVERAGE
ENTER: breaking news coverage and/or news analysis of an event or issue of importance to the target audience or industry. This can be a single article or a series of articles, and may include any combination of print and digital coverage. Enter only significant examples that advance the story. The background statement should explain how timing and content was of particular use to audience.
DO NOT ENTER: feature articles, profiles, technical articles or commentary.
6. BEST TECHNICAL CONTENT
ENTER: any carefully researched, in-depth technical content that explains or illustrates how a scientific principle, technology or process innovation addresses the needs or interests of the target audience or industry. Entries must demonstrate clear, concise writing and creative presentation of complex data, information and ideas. Entries may include sidebars and/or supplemental web components.
DO NOT ENTER: news stories, editorials, strategic analyses, advertiser-supplied white papers or how-to articles.
7. BEST EDUCATIONAL CONTENT
ENTER: a single example (or up to three examples from a single-topic series) of practical educational content that informs the audience how to do their jobs better, more efficiently, or more productively. The emphasis should be on direct instruction rather than case studies or examples, although these may be used as supporting elements. Entries may be from print or digital media and reflect an array of editorial content, including written articles, instructional videos, webcasts, webinars, podcasts or other interactive online materials (e.g., quizzes, schematics, survey results, etc.).
DO NOT ENTER: news stories, editorials, strategic analyses, advertiser-supplied white papers or technical articles that do not focus on practical application.
8. BEST SINGLE ISSUE OF A MAGAZINE (PRINT OR DIGITAL)
ENTER: a single issue that best exemplifies your overall mission and reflects your magazine’s typical format. It must be part of your regular publishing cycle and distributed to your full circulation. Any content outside of the regular format, such as advertorials or supplements, must be clearly identified as such. Content from single-theme issues may be entered in either this category or Best Subject-Related Series, but not in both. Entries may note any special or significant impact to the target audience or industry. For both print and digital entries, the entire issue must be submitted.
DO NOT ENTER: websites, newsletters, bonus issues outside the regular publishing cycle, or stand-alone supplements.
9. BEST SINGLE ISSUE OF A TABLOID/NEWSPAPER (PRINT OR DIGITAL)
ENTER: a single issue that best exemplifies your overall mission and reflects your publication’s typical format. It must be part of your regular publishing cycle and distributed to your full circulation. Any content outside of the publication’s regular format, such as advertorials or supplements, must be clearly identified as such. Content from single-theme issues may be entered in either this category or Best Subject-Related Series, but not in both. Entries may note any special or significant impact to the target audience or industry. For both print and digital entries, the entire issue must be submitted.
DO NOT ENTER: websites, newsletters, bonus issues outside the regular publishing cycle, or stand-alone supplements.
10. BEST WEBSITE
ENTER: a website that consistently maximizes the use of the medium’s immediacy, depth and interactivity to fulfill its editorial mission and delivers the highest standards of business-to-business journalism. Entries should include a compelling and relevant mix of content, rich media, ease of use and audience engagement, as well as the creative use of the online medium to serve the target audience or industry.
DO NOT ENTER: websites that are not editorially controlled or websites that contain no original content. Submitted websites should not hyperlink editorial content to advertising or other sponsored material.
11. BEST INTEGRATED PACKAGE
ENTER: a cross-platform package of materials representing integrated coverage of a single story, topic or theme. Include three or more distinct elements that create a fully integrated editorial package for the target audience or industry. Elements may include print content, digital content, multimedia pieces, interactive web features or tools, print or electronic newsletters, and online or in-person events. Submissions must reflect how the different elements are integrated and provide access and connectivity across platforms. Entries will be judged on the quality of the content as well as the quality, clarity and effectiveness of the integration.
DO NOT ENTER: repurposed print articles with no interactive or other web- or event-related elements; packages with fewer than three elements or advertorial content.
12. BEST BLOG
ENTER: three posts from a recurring blog that emphasize journalistic excellence, reflect deep industry expertise and present a unique voice that spurs audience interaction and discussion. Blog entries should showcase original elements not possible in a print publication, such as user feedback or other interactive features. Entries must have made their first appearance online. Individual blog posts may be entered either in this category or in Best Commentary, but not in both.
DO NOT ENTER: articles or columns with no interactive elements or web-specific aspects, such as those prepared for print publication and simply repurposed online.
13. BEST RANGE OF WORK BY A SINGLE AUTHOR
ENTER: up to five examples that showcase a single author’s work across at least three different editorial genres (e.g. news, analysis, in-depth features, commentary, video, audio, blogs and/or social media). Winning entries will have demonstrated excellence by incorporating a variety of journalistic styles and approaches with an emphasis on market leadership, enterprise reporting, novel storytelling techniques, and/or creative uses of print and digital media.
DO NOT ENTER: content produced by multiple authors and content from only a single editorial genre.
14. BEST NEWSLETTER – FULL CONTENT
ENTER: three examples of a print or electronic newsletter focused on a topic of interest to your target audience or industry that is distributed at least quarterly. The newsletter must contain complete articles and predominantly original content. The content may also appear elsewhere or in another format but must originate in the newsletter.
DO NOT ENTER: newsletters that contain primarily summaries or links to online content or promotional newsletters that contain advertorial content, unless that portion of the content is explicitly labeled as advertising.
15. BEST E-NEWSLETTER—LINKED CONTENT
ENTER: three examples of an electronic newsletter regularly appearing to your target audience or industry. The newsletter must link to one or more websites, but may also contain freestanding original content as well. Links to original content on the website will be rewarded over content acquired from an aggregation service. Links to original multimedia content also are a plus. Please indicate the frequency in your background statement.
DO NOT ENTER: e-newsletters with no links to your websites or strictly promotional e-newsletters containing advertorial content.
16. BEST USE OF VIDEO
ENTER: links to three examples of videos that are either stand-alone entities or enhancements to other content. The videos must contain original material that was exclusively controlled by the editorial department.
DO NOT ENTER: promotional, advertorial or commercial videos in which the sponsor of the video is featured.
17. BEST USE OF MOBILE
ENTER: examples of online content optimized for a portable device — phones, e-readers, tablets and iPads, etc. — that enhance a title’s editorial mission and brand. Entries should reflect an engaging, appropriate and compelling service offering as well as creative use of the medium. Judges will be looking for evidence of a strategy that addresses the content needs of a mobile audience in a particular market segment. Judges also recognize this is an emerging and fast-changing area of activity and so will accept a broad definition of mobile media and welcome innovative approaches.
DO NOT ENTER: a repurposed version of your existing website.
18. BEST RECURRING WEBCAST
ENTER: links to three episodes of a scheduled online series—audio, video, narrated slides or other multimedia programming. Programming must be available on a regular periodic schedule—daily, weekly, monthly or some other regular interval. The program’s content should contain original material and must be under the exclusive control of the editorial department. Advertising or sponsorship messages must be clearly identified as such.
DO NOT ENTER: promotional, advertorial or commercial programming in which the subject of the video has compensated the publication or website to be included.
19. BEST USE OF SOCIAL MEDIA
ENTER: Examples of social media participation that enhance a title’s editorial mission and brand. Judges will be looking for evidence of a broad and successful strategy of engagement with a publication’s audience through, though not limited to, the creative use of social networks such as Facebook, Twitter, LinkedIn, Digg, etc., user-generated content from comments and discussions groups to blogs that expand a title’s own editorial coverage, and distributed content sharing via social media outlets, e.g., YouTube, Flickr and wikis. Judges recognize this is an emerging and fast-changing area of activity and so will accept a broad definition of social media and will welcome innovative approaches.
DO NOT ENTER: automatically-generated material and content generated by marketing departments.
For more information about the Jesse H. Neal Awards, please contact Petrina Hicks at (212) 661-6360, ext. 3322 or p.hicks@abmmail.com.