CONTINUING EDUCATION COMMITTEE

Mission | White Papers

Chairman: Jay McGraw
Group publisher
McGraw-Hill Companies

Mission

Identify for ABM members the various continuing education business models, best practices and ways to drive revenue currently employed in the B2B marketplace.

Projects:
The Committee conducted a survey polling members on the tenets of continuing education.  Questions covered issues of continuing education (CE) definition, revenue success, promotion and delivery.

Based on the survey answers, a "CE Case History template" was created.  Members would then be asked to submit case studies on how they are monetizing CE programs.

Currently ABM is collecting case histories with the goal of sharing these additional revenue streams with other members, offering blueprints for those looking to start or improve their own continuing education programs.

Additional Committee Minutes & Resources (*ABM Members Only)