Custom Media Breakfast: B-to-B Leaders in Content
Custom Media Breakfast: B-to-B Leaders in Content
Presentations
- Joe Pulizzi - Junta42
- Paul Dunay - B2B Content Challenges
- Martha Peterson - Content drives active engagement
- Cat Moriarty - Harnessing the Power of Marketing Integration
- Lynne Esparo - Custom Media B2B Leaders in Content
FACT: Business marketers are spending an average of 30% of their total marketing budget for 2008 on the creation and execution of custom content, according to recent research*.
FACT: 90% of all business purchasing decisions start with the web**.
This means more and more leading business-to-business brands are driving sales and customer growth through the use of valuable and compelling content. And with the growing array of platforms available - web content, magazines, blogs, social communities, eNewsletters, web events and more - marketers are empowered more than ever to change and maintain behavior as part of their integrated marketing strategy.
In this limited-attendance breakfast event, hear how some of the best-known brands in b2b are creating, executing and measuring their own content strategies and how you implement these strategies within your own markets.
* Business-to-Business Custom Publishing Research study conducted by Junta42 and BtoB Magazine
** 2007 Forrester Study conducted by American Business Media
Presented by:
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AGENDA
Networking Breakfast & Registration
7:45 - 8:30 AM
Program / Q&A
8:30 - 10:30 AM
Moderator:
Joe Pulizzi, Founder/Chief Content Officer, Junta42
Panelists:
Paul Dunay, Global Director of Integrated Marketing, BearingPoint Inc.
Lynne Esparo, Senior Director of Corporate Marketing, Nuance Communications
Cat Moriarty, Program Manager, Corporate Advertising, USPS
Martha Peterson, Managing Partner, Global Solutions, Mediaedge:CIA
Who is the "BtoB Leaders in Content" Event for?
Any marketer, publisher, agency or content provider wanting best practices and case studies from some of the leading marketing organizations around. This is the only event in BtoB this year that specifically talks about what BtoB organizations are doing to leverage their own content efforts. 30% of BtoB marketing budgets are going to the creation of content, so find out how marketing executives are distributing that content and becoming part of the conversation. This is a limited attendance event, so sign up now!
About our panel
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Paul Dunay, Global Director of Integrated Marketing, BearingPoint Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young. Paul currently is a Global Director of Integrated Marketing for BearingPoint. His unique approach to integrated marketing has been recognized as a 2007 & 2006 finalist and 2005 winner of the Driving New Demand award of the Information Technology Services Marketing Association (ITSMA) as well as a winner of BearingPoint's Best Overall Marketing Campaign award in 2004. Visit his blog on Buzz Marketing @ http://www.buzzmarketingfortechnology.com |
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Lynne Esparo, Senior Director of Corporate Marketing, Nuance Communications Lynne Esparo, Senior Director of Corporate Marketing for Nuance Communications, has over 25 years of experience in sales and marketing for major corporations. Lynne began managing a sales force that sold computers into Fortune 100 companies in and around the |
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Cat Moriarty, Editor of Deliver™ Magazine/delivermagazine.com & Advocate of Direct Mail Programs with Corporate Advertising, United States Postal Service (USPS) As Editor of Deliver™ Magazine/delivermagazine.com and Advocate of Direct Mail Programs with Corporate Advertising at the United States Postal Service (USPS) headquarters, Cat Moriarty is dedicated to the large business sector, developing marketing strategies to help senior-level direct marketers and advertising agencies maximize their integrated communications, using USPS products and services. In her role, she implements campaigns based on increasing consideration and use of Direct Mail utilizing personalization and database management with the inclusion of environmentally friendly processes. Cat has been with the U.S. Postal Service since 1988, having gained relevant exposure and expertise in various fields including customer services, sales and acquisitions and most recently, segment advertising and marketing. With this diverse background, Cat’s focus is to grow and retain USPS customers by demonstrating the power of Direct Mail in maximizing brand loyalty, creating and sustaining customer retention and just as important, to create customer engagement. |
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Martha Peterson, Managing Partner, Global Solutions, Mediaedge:CIA Martha oversees a group of client business and team of communication planners from the Global Solutions hub in In 1987, Martha began her career at Young & Rubicam New York as a media planner and rose to the rank of associate media director there. During the 90s, She worked within Y&R's European division. Posts abroad included media director of Y&R Spain, managing director of Y&R Nordic Media and regional group director of The Media Edge Europe-Middle East-Africa. Martha returned stateside in 2000 and joined the global solutions hub in She played a key role in new business wins such as Chanel Global, Coty |
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Joe Pulizzi, Founder/Chief Content Officer, Junta42 Joe Pulizzi is the founder and chief content officer of Junta42, a division of Z Squared Media, LLC. Junta42 is the leading portal and marketplace for content marketing and custom publishing solutions. Junta42 Match is the industry's only marketplace for custom publishing solutions. Joe is one of the foremost experts and thought leaders on content marketing and custom publishing. Previously, Joe VP of custom media for Penton Media, where he worked with global Fortune 1000 brands and associations from a variety of vertical and horizontal sectors. Awarded "Top Mover and Shaker Under 35" by Cleveland20/30, Joe is a board member of the Custom Publishing Council and former chair of ABM’s Custom Media Committee. His background includes employment at two dot-com companies and teaching public speaking and communication theory for |
For more information about this program, contact Michele Langer at m.langer@abmmail.com
For information about sponsorship opportunities, contact Jane O'Connor at j.oconnor@abmmail.com
Registration policy: This is a firm registration and may not be cancelled after July 11, 2008 5:00 pm EST. Notification of cancellation must be sent in writing to American Business Media or faxed to 212-661-6360. Registrations cancelled prior to July 11, 2008 will be refundable, minus a $20.00 processing fee. Substitutions may be made after that day, but cancellations will not be refunded for any reason. American Business Media reserves the right to cancel any programs and assumes no responsibility for personal expenses incurred. By registering you understand that your participation and attendance at the "B-to-B Leaders in Content" may be video taped, filmed and/or audio recorded. You agree that the Recording may be used for any lawful purposes that American Business Media, or its designees, in their sole discretion, may determine. You also acknowledge that you have no interest or ownership in the Recording or its copyright.