EVENTS COUNCIL
Mission:
The mission of the Events Council is to enhance the knowledge and best practices of American Business Media member companies in developing and executing events. The Council is committed to:
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growing members' businesses by providing research and marketing, outstanding networking opportunities and outstanding educational services in cooperation with existing trade show organizations such as CEIR and SISO;
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enhancing the image and value of our industry;
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being a souce of the best practices and business trends on events;
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serving as a powerful advocate for our members;
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leveraging and expanding upon American Business Media's unique strengths as an association that focuses on integrated media.
Projects:
The council has developed a tool from the ABM/Forrester Report, "The Power of In-Person Events," that demonstrates the importance of face-to-face events on marketing budgets.
ABM is running advertising in top trade magazines to promote the value of face-to-face marketing.
The ABM Trade Show Summit was a hugely successful forum, highlighting for more than 100 trade show executives the current renaissance of face-to-face events.