Monday, October 24
What It Really Takes to Get Paid for Digital Content
Kevin McKean, Consumer Reports
Solution Spotlight
Tuesday, October 25
Keynote: Welcome to [Media] Chaos
Judy Franks, The Marketing Democracy/Medill, Northwestern University
Solution Spotlight
Monetizing Quality Content in a Digital World
Mark Westlake, TechMediaNetwork
Emerging Models in Content Monetization, Part I
Peter Hoyt, Path to Purchase Institute
Emerging Models in Content Monetization, Part III
Emerging Content Model: The Marketer's B-to-B Website
Joe Pulizzi, Content Marketing Institute | Bridget Fletcher, Adobe Systems | Tim Moran, CMO.com
Solution Spotlight
Matt Shanahan, Scout Analytics | Amandeep Sandhu, UBM Electronics










