For Advertisers and Agencies

If you work for an advertiser or an ad agency, American Business Media is your central resource for information about the b-to-b space.

Business Media Matters
A monthly e-newsletter for the advertising community, Business Media Matters debuted in January 2004. Each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles. Subscribe by sending your name and contact information to info@abmmail.com.

B-to-B Print Advertising Figures
A monthly report on b-to-b print ad spending and pages in 12 industry categories, the Business Information Network (BIN) data is arguably the most requested industry information.

Yankelovich/Harris B-to-B Media Study
This groundbreaking study, which surveyed 505 executives across all major industries, confirms that b-to-b media connect with the full spectrum of business decision-makers like no other media.

2006 The Value of Advertising in an Economic Downturn
Companies that continue to advertise during downturns increase sales and marketing share both during and after the downturn.

2009-2010 The Importance & Value of B2B Advertising During Times of Economic Uncertainty 
Companies that continue to advertise during downturns increase sales and marketing share both during and after the downturn.