For Advertisers and Agencies

If you work for an advertiser or an ad agency, American Business Media is your central resource for information about the b-to-b space.

Business Media Matters
A monthly e-newsletter for the advertising community, Business Media Matters debuted in January 2004. Each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles. Subscribe by sending your name and contact information to info@abmmail.com.

B-to-B Print Advertising Figures
A monthly report on b-to-b print ad spending and pages in 12 industry categories, the Business Information Network (BIN) data is arguably the most requested industry information.

Yankelovich/Harris B-to-B Media Study
This groundbreaking study, which surveyed 505 executives across all major industries, confirms that b-to-b media connect with the full spectrum of business decision-makers like no other media.

CEBA Awards
The Creative Excellence in Business Advertising (CEBA) Awards honor the best b-to-b ad campaigns. Winners of the Grand CEBA Award receive $25,000.

B-to-B Marketing Day
This annual event, which debuted in 2003, brings together advertisers, ad agencies and b-to-b media companies to promote the b-to-b marketplace.

2006 The Value of Advertising in an Economic Downturn
Companies that continue to advertise during downturns increase sales and marketing share both during and after the downturn.

2009-2010 The Importance & Value of B2B Advertising During Times of Economic Uncertainty 
Companies that continue to advertise during downturns increase sales and marketing share both during and after the downturn.

The “Case for” Advertising Series
This set of 12 concise brochures are a must-have for results-oriented advertisers. Each brochure contains data and narrative that makes the case for bold advertising.

Other Resources
Visit our online store to find more materials and resources on b-to-b media.