Media Kit Awards

| Event Registration | 2008 Media Kit Awards |

Created by ABM's Media Promotion Committee, the Media Kits Awards honor marketing teams whose media kits best communicate their brands’ strategic goals to the target audience. Entries are evaluated based on overall design, copywriting, ease of understanding and how well a kit reflects the brand’s mission.

Still, the first and sometimes only point of contact with a potential media planner/buyer, a media kit is considered the main conduit to deliver the publications’ mission, and articulate the benefits of advertising with that brand. With the addition of many new media choices within a publishing franchise, succinct-yet-comprehensive communication of integrated advertising options will be considered an important factor in determining the most successful media kits.

2008 Media Kit Award Finalists:

PRINT
Building Design+Construction - Reed Business Information
Garden Center Products & Supplies - Branch-Smith Publishing
Hanley Wood e-Media - Hanley Wood, LLC
IEEE Spectrum - IEEE

EXHIBITOR
CME 2 Brochure - Advanstar Communications
International Beauty Show New York - Questex Media Group

ONLINE
Computerworld - IDG
McGraw-Hill Construction - The McGraw-Hill Companies
RBI Residential Building Group Media Site - Reed Business Information 
 
Join us on June 17 at the Union League Club in New York City as we unveil the winners!


2007 Media Kit Award Winners:

PRINT
1st- The Deal, The Deal LLC
2nd - Building Design + Construction, Reed Business Information
3rd - Physician's Money Digest, Ascend Media

EXHIBITOR
1st - Meetings Market Academy & Exhibition, Stamats Business Media

ONLINE
1st - McGraw-Hill Construction Integrated Media, McGraw-Hill