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2004 CEBA Award Winners

 

Single Ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: A/R Media
Advertiser: Brown Shoe Company—Naturalizer
Where ad appeared: Footwear News

A/R Media produced this ad unit to create buzz and awareness of Naturalizer’s new re-imaging at the World Shoe Association show. Using a barrel-roll cover configuration, this unit presented to Footwear News readers a gallery of typical Naturalizer wearers, from someone who “can keep all secrets, even her own” to a woman who “believes in unconditional happy endings.” It worked: most retailers at the show mentioned seeing the ad.

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