ABM's Editorial Committee recently created a sub-committee, headed by Bill McDowell, VP/editorial director of Marketing & Technology Group, to reevaluate the Jesse H. Neal National Business Journalism Awards. The sub-committee explored the various outlets currently being utilized by b-to-b editors to reach their audiences, and built the list of categories for the 2010 competition to reflect that multi-platform suite of products and the industry's transformation.
Additionally, in order to embrace the digital nature of the membership and the b-to-b industry overall, ABM will be taking the entire entry process online through a partnership with mBLAST. The 2010 Neal Awards Call for Entries will be available in early October.
1. BEST SINGLE ARTICLE
ENTER: any carefully researched, in-depth article (print or digital) dealing with subjects, events, or developments of importance to the target audience or industry. Article must have been originally published in a single medium.
DO NOT ENTER: a regularly featured column, commentary, or department, or works that include editorial elements across multiple media.
2. BEST SUBJECT-RELATED SERIES OF ARTICLES
ENTER: in-depth packages of two or more stories dealing with subjects, events, or trends of importance to your target audience or industry. Entries may be a combination of print or digital content, but must clearly reflect a single, cohesive editorial package. Print articles may be from either a single issue or multiple issues of the publication. Content from single-theme issues may be entered either in this category or Best Single Issue, but not in both.
DO NOT ENTER: columns; single-feature packages with sidebars; educational or instructional packages (see Best Educational Content).
3. BEST PROFILE (NEW CATEGORY)
ENTER: a carefully researched profile (print or digital) that spotlights a person, business, institution, or association. The profile should bring the subject to life and illustrate the subject’s relevance to the target audience or industry. Entries will be judged on balanced, thorough reporting, solid writing and analysis.
DO NOT ENTER: single-source interviews, Q&As (unless used as a supporting element of a broader profile package), or a series of articles on a single subject.
4. BEST COMMENTARY (NEW CATEGORY)
ENTER: three examples (print or digital) of opinion-based columns, editorials, or viewpoints by a single author or team of authors. Impact on the target audience or industry can be addressed in the background statement on the entry form. Subject matter may cover a single topic or a variety of topics. Blog posts may be entered either in this category or in Best Blog, but not in both.
DO NOT ENTER: publishers’ memos.
5. BEST NEWS COVERAGE
ENTER: breaking news coverage and news analysis of an event or issue of importance to the target audience or industry. This can be a single article (print or digital), a series of articles (print or digital), or a combination of print and digital coverage. Enter only significant examples that advance the story.
DO NOT ENTER: feature articles, profiles, technical articles, or commentary.
6. BEST TECHNICAL CONTENT (NEW CATEGORY)
ENTER: any carefully researched, in-depth technical content (print or digital). Entry must demonstrate clear, concise writing and creative presentation of complex data, information, and ideas. Entries may include sidebars and supplemental Web components.
DO NOT ENTER: news stories, editorials, strategic analyses, advertiser-supplied white papers, or how-to articles.
7. BEST EDUCATIONAL CONTENT (NEW CATEGORY)
ENTER: a single example (or up to three examples from a single-topic series) of educational content that informs the audience how to do their jobs better, more efficiently, or more productively. The emphasis should be on direct instruction rather than case studies or examples, although these may be used as supporting elements. Entries may be from print or digital media and reflect an array of editorial content, including written articles, instructional videos, webcasts, webinars, podcasts, or other interactive online materials (e.g., quizzes, schematics, survey results, etc.).
DO NOT ENTER: news stories, editorials, strategic analyses, advertiser-supplied white papers, or technical articles that do not focus on practical application.
8. BEST SINGLE ISSUE OF A MAGAZINE (PRINT OR DIGITAL)
ENTER: a single issue that best exemplifies your overall mission and reflects your magazine’s typical format. It must be part of your regular publishing cycle and distributed to your full circulation. Any content outside of the regular format, such as advertorials or supplements, must be clearly identified as such. Content from single-theme issues may be entered either in this category or Best Subject-Related Series, but not both. Entries should note any special or significant impact to the target audience or industry. For both print and digital entries, the entire issue must be submitted.
DO NOT ENTER: Web sites, newsletters, bonus issues outside the regular publishing cycle, or stand-alone supplements.
9. BEST SINGLE ISSUE OF A TABLOID/NEWSPAPER (PRINT OR DIGITAL)
ENTER: a single issue that best exemplifies your overall mission and reflects your publication’s typical format. It must be part of your regular publishing cycle and distributed to your full circulation. Any content outside of the publication’s regular format, such as advertorials or supplements, must be clearly identified as such. Content from single-theme issues may be entered in either this category or Best Subject-Related Series, but not in both. Entries should note any special or significant impact to the target audience or industry. For both print and digital entries, the entire issue must be submitted.
DO NOT ENTER: Web sites, newsletters, bonus issues outside the regular publishing cycle, or stand-alone supplements.
10. BEST WEB SITE
ENTER: a Web site that consistently maximizes the use of the medium's immediacy, depth, and interactivity to fulfill its editorial mission and delivers the highest standards of business-to-business journalism. Entries should include a compelling and relevant mix of content, rich media, ease of use, and audience engagement, as well as the creative use of the online medium to serve the target audience or industry.
DO NOT ENTER: Web sites that are not editorially controlled; Web sites that contain no original content. Submitted Web sites should not hyperlink editorial content to advertising or other sponsored material.
11. BEST INTEGRATED FEATURE PACKAGE (NEW CATEGORY)
ENTER: a cross-platform package of materials representing integrated coverage of a single story, topic, or theme. Include three or more distinct elements that create a fully integrated editorial package for the target audience or industry. Elements can include print content, digital content, multimedia pieces, interactive Web features or tools, print or electronic newsletters, and online or in-person events. Submissions must reflect how the different elements are integrated and provide access and connectivity across platforms. Entries will be judged on the quality of the content as well as the quality, clarity, and effectiveness of the integration.
DO NOT ENTER: repurposed print articles with no interactive or other Web- or event-related elements; packages with fewer than three elements; advertorial content.
12. BEST BLOG
ENTER: three posts from an individual or thematic blog that emphasizes journalistic excellence, reflect deep industry expertise, and present a unique voice that spurs audience interaction and discussion. Blog entries should showcase original elements not possible in a print publication, such as user feedback or other interactive features. Entries must have made their first appearance online. Submissions must include URLs for the specific blog posts and all elements; a list of interactive features may be included in #9 on the entry form. Blog posts may be entered either in this category or in Best Commentary, but not in both.
DO NOT ENTER: articles or columns with no interactive elements or Web-specific aspects; those prepared for print publication and simply repurposed online.
13. BEST BODY OF WORK BY A SINGLE AUTHOR (NEW CATEGORY)
ENTER: three examples of work (print or digital) by a single author that reflect broad industry expertise, strong reporting and writing skills, and the ability to fluidly adapt to different editorial genres (news, news analysis, in-depth features, interviews, commentary, video reporting, etc.)
DO NOT ENTER: content produced by multiple authors; content from only a single editorial genre.
14. BEST NEWSLETTER – FULL CONTENT
ENTER: three examples of a print or electronic newsletter focused on a topic of interest to your target audience or industry that is distributed at least quarterly. The newsletter must contain the full original content of most features. The content may also appear elsewhere or in another format but must originate in the newsletter.
DO NOT ENTER: newsletters that are primarily summaries or links to online content; promotional newsletters that contain advertorial content, unless that portion of the content is explicitly labeled as advertising.
15. BEST E-NEWSLETTER WITH CONTENT LINKED TO WEB SITES (NEW CATEGORY)
ENTER: three examples of an electronic newsletter distributed at least quarterly to your target audience or industry. The content must link to one or more Web sites. The entry need not have content that appears only in the newsletter, but it may contain such content.
DO NOT ENTER: e-newsletters with no links to your Web sites or strictly promotional e-newsletters containing advertorial content.
16. BEST USE OF VIDEO
ENTER: links to three examples of videos that are either stand-alone entities or enhancements to other content. The videos must contain original material that was exclusively controlled by the editorial department.
DO NOT ENTER: promotional, advertorial, or commercial videos in which the sponsor of the video is featured.
17. BEST EDITORIAL USE OF MOBILE (NEW CATEGORY)
ENTER: examples of online journalism optimized for a mobile audience. Entries should reflect an engaging, appropriate, and compelling service offering and creative use of the medium. Entries will be judged on editorial packaging and design that enhances the presentation of content for a mobile medium and provides fast, easy access to relevant information. Entries may consist of a single application or service, or a suite.
DO NOT ENTER: a repurposed version of your existing Web site.
18. BEST EDITORIAL TOOL OR APPLICATION (NEW CATEGORY)
ENTER: creative examples of digital techniques applied to meet the information needs of your target audience or industry. Entries will be judged on creative, relevant, and compelling use of technology such as search, widgets, interactive databases, data visualization, social networking, peer-to-peer applications, mash-ups, digital tools, etc., to tell a story, provide information, or solve a problem. Entries will be judged primarily on user experience and utility over technical wizardry.
DO NOT ENTER: third-party supplied technologies unless they are fully integrated into a distinctive editorial tool or application on your site.
19. BEST RECURRING WEBCAST/WEBINAR/PODCAST (NEW CATEGORY)
ENTER: links to three episodes of a scheduled series—either audio, video, narrated slides, or other hybrid multimedia programming. Programming must be available on a regular periodic schedule—daily, weekly, monthly, or some other interval. The program’s content should contain original material and must be under the exclusive control of the editorial department. Advertising or sponsorship messages must be clearly identified as such.
DO NOT ENTER: promotional, advertorial, or commercial programming in which the subject of the video has compensated the publication or Web site to be included.
20. BEST EDITORIAL USE OF SOCIAL MEDIA (NEW CATEGORY)
ENTER: Up to three examples of social media participation in support of the publication’s content and brand. Typical entries might include user-generated content, Twitter tweets (multiple Twitter submissions count as a single example), a publication’s Facebook or MySpace page, LinkedIn group, an editorial blogger’s set of bookmarks on Delicious, or a columnist’s active Digg profile, etc. The examples should be generated by editorial staffers or contributors. The best entries will rise above generic marketing and promotion, providing utility and value to the target audience or industry and positioning the publication or site as an active, participating member of the social media community.
DO NOT ENTER: automatically generated material, content generated by marketing departments.
The Jesse H. Neal Awards, which have been called “the Pulitzer Prize of the business media,” are the industry’s most prestigious and sought-after editorial honors. Named after ABM's first managing director, who remained active in promoting the business media throughout his life, the Neal Awards were established in 1955 to recognize and reward editorial excellence in business media publications. Past Neal winners and finalists have tackled controversial topics including corruption, kickbacks and political conflicts of interest.
For more information about the Jesse H. Neal Awards, please contact Petrina Hicks at (212) 661-6360, ext. 3322 or firstname.lastname@example.org.