E-News : February 21, 2012

Top Media Moves

Hanley Wood has named Bob Benz to the position of president of content, a move that advances the b-to-b giant’s ongoing plan to move to a digital-centric publishing model. As a sign of the importance vested in the initiative, Benz becomes the company’s first senior-level exec to focus entirely on editorial operations. Benz comes to Hanley Wood from Scripps Networks and Clarity Media Group, where he pushed similar strategic transformations.

Two of the biggest entertainment trade media brands are partnering with the Associated Press to launch an entertainment news feed. The Hollywood Reporter and Billboard (both part of Prometheus Global Media) will be sharing their breaking news and feature stories for online use under the content-distribution arrangement with the AP. Click for more on the Prometheus-AP deal.

M2MEDIA360, a trade publisher with expertise in the beverage, retail, energy and horticulture industries, has partnered with b-to-b daily deal firm RapidBuyr to offer industry specific deals to targeted readers.

Healthcare Information and Management Systems Society has acquired the mHealth Summit from the Foundation for the National Institutes of Health, which will contribute to play an integral role in the event. The fourth annual show will take place in Washington, D.C., Dec. 3 to 5. Click for more details on the mHealth event acquisition.

Job of the Week

Publisher / Hospitality Group at Questex Media

In addition to the "Job of the Week" highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!

Committee Watch

Digital Media Council
11:00 AM - Noon
Location: ABM Headquarters

Production/Manufacturing Technology Committee
2:00 PM - 4:00 PM
Location: ABM Headquarters


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CBS Interactive Sees Opportunity In New B-to-B Events, Research

In a promotion from within, Sally Slarke has been tapped to lead the newly formed CBS Interactive B-to-B Group. As part of the reorg, CBS Interactive is combining its CNET Direct, SmartPlanet, TechRepublic and ZDNet properties in one business-to-business unit with a global reach. In ABM’s exclusive interview with Slarke, she discussed the reasons behind the formation of the new group.

“We just got to a point where we realized we were actually running a global b-to-b business,” says Slarke. “For us, it is about bringing it all under one umbrella, appointing heads of various areas of expertise to foster collaboration, efficiencies and building out more opportunities to offer our clients global solutions.”

Click for an extended interview with Slarke on her vision and plans for CBS Interactive’s b-to-b media initiative.

ABM Names Tom Shoop As Its 2012 Timothy White Award Honoree

ABM has announced the selection of Tom Shoop as the winner of its 2012 Timothy White Award. Shoop is a vice president and editor-in-chief at Government Executive Media Group, a division of Atlantic Media Company, where he oversees both print and online editorial operations. "It’s a tremendous honor to receive this award, and to be mentioned in the same breath as brave and talented editors like Tim White, who devoted his career to the pursuit of independent, courageous journalism," says Shoop. The Timothy White Award recognizes the daily challenges and pressures that editors face. Named after the longtime editor of Billboard magazine who succumbed to a heart attack in June 2002, the award is given to an editor whose work displays courage, integrity and passion. 

Shoop will receive the award at the 58th Annual Jesse H. Neal Awards ceremony, which will take place on Mar. 16, 2012, at the Mandarin Oriental in New York City. Click for Neal Awards event registration and for more information on Tom Shoop. 

USPS Discount Designed To Drive Interest In Mobile Tech

The Mailers Technical Advisory Committee announced earlier this month that the Postal Service will again offer a mobile bar code discount in 2012, which was first offered in 2011. According to American Business Media postal counsel Jack Widener, the reason behind this continued discount is the increased popularity and interest in mobile technologies that was generated by the success of the 2011 Mobile Barcode Promotion.

The Postal Service wants to ensure that direct mail continues to be a relevant part of the marketing mix for companies. An upfront 2 percent discount off qualifying Standard and First Class Mail will be given to customers who qualify. Click for more information on the USPS discount.

F+W Media Buys Martha Pullen In An Extension Of Its E-Commerce Revenue Model

Martha Pullen Company, a joint venture of F+W Media and Hoffman Media, has been fully acquired by F+W in a transaction that pushes forward F+W’s development of e-commerce as a revenue stream for the media company. As a publisher of both trade and enthusiast magazines, sites and events, F+W has been well positioned to explore the sale of hardline goods as well as information to its reader/customers.

“This is an important strategic acquisition for F+W, as we move more directly into the hard goods product fulfillment arena by offering these goods through our e-commerce stores,” said David Nussbaum, F+W Media Chairman & CEO, in a release. Martha Pullen Company’s holdings include Sew Beautiful Magazine, 10 consumer and trade live events, a TV program airing on PBS and the online store. 

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