MULTIPLE B-TO-B MEDIA PLATFORMS CONTINUE TO GAIN
Business-to-Business Magazine Revenues Essentially Flat
NEW YORK, August 30 – Business media continues to show growth in the new multi-platform media environment as revenue from tradeshows and both digital and custom media products outpace growth in magazine revenue. The Business Information Network (BIN) numbers for May, 2007 show that revenue for some print categories indicate healthy growth, such as Architecture, Design & Lighting up 26.8% and Building, Engineering, Construction up 7%, but overall ad pages and revenue declined versus a year ago.
Despite year-to-date numbers, such as Computing, Software, Telecomm off 18.6% and Business, Advertising & Marketing down 7.5%, overall BIN data shows a 3.3% decline in ad pages and ad revenue dipping 1.9%.
“While the May magazine numbers are not what we had hoped they would be, the year-to-date numbers continue to suggest that magazine revenues remain essentially flat,” said Gordon T. Hughes II, president and CEO of American Business Media. “Despite a decline in magazine advertising revenue other platforms are continuing to show strong growth contributing to an industry that is healthy.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site at www.AmericanBusinessMedia.com or by clicking here.
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Contact: Mark Flythe, Manager, Communications
American Business Media
T 212.784.63517
m.flythe@abmmail.com