B-TO-B TRADE SHOWS CONTINUE TO EXPERIENCE GROWTH
Trade Show Revenue Grew by 11.3% in the 2nd Quarter of 2007
NEW YORK, NY September 28, 2007 –When combined with 1st quarter growth, trade shows have experienced an 8.1% increase for the 1st half of 2007 versus a year ago as reported by the Center for Exhibition Industry Research (CEIR). For more information on trade show revenues, please visit http://www.ceir.org.
According to the Business Information Network (BIN) numbers for June 2007, business media magazine revenue for the 1st half of 2007 dipped 1.4% versus a year ago. While overall magazine revenue declined, certain categories experienced strong growth led by Architecture, Design, Lighting up 11.1%; Resources, Environment, Utilities up 10.3%; and Science, Research & Development up 9.5%.
“Today’s business to business media environment is clearly reflective of a model that encompasses the entire brandscape, one that includes a growing array of content delivery systems,” said Gordon T. Hughes II, president and CEO of American Business Media. “With just over 8% growth in trade shows for the 1st half of 2007, on top of digital gains, which we estimate at approximately 20%, the business media space is clearly migrating beyond the printed page.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by clicking here.
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Contact: Mark Flythe, Manager, Communications
American Business Media
T 212.784.6357
m.flythe@abmmail.com