ABM LAUNCHES TRADE SHOW REPORTING SYSTEM
Figures show a strong first quarter for trade show revenue and attendance
NEW YORK, August 23, 2005—The Business Information Network (BIN) report is expanding to include the latest data available on revenue and attendance figures for the tradeshow/exhibitions aspect of business-to-business. Titled T-BIN, the new report complements data on magazine revenue and ad pages (M-BIN) to offer a better picture of the overall health of the business-to-business industry. The initial offering of these figures, collected by the Center for Exhibition Industry Research (CEIR), shows strong growth in revenue and attendance for the first quarter 2005 compared to the previous year.
“This is the next step in gaining a more accurate view of the business-to-business industry as a whole,” said Gordon T. Hughes, II, president and CEO of American Business Media. “Trade shows are an important aspect of the business-to-business industry because they help complete the in-person, in-print and online model that is so important to business information providers.”
The first quarter of 2005 registered a 5% growth over the same period in 2004. First quarter 2004 dollar revenues totaled $2.65 billion, while this year’s total was $2.78 billion. Attendance was up by 11% with first quarter 2004 attendance measuring 17.8 million, and 2005 attendance came in at 18.7 million. First quarter revenues for print advertising were up 2.11%. Combined trade shows/exhibitions and print revenue accounted for approximately $5.4 billion in total revenue for the first quarter, signaling an overall increase of 3.4% over first quarter 2004.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures.
Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 260-plus member companies reach an audience of more than 90 million and produce about 5000 print and online titles and 850 trade shows.
Steve Ennen, Director of Communications
American Business Media
T 212.661.6360 x3331