BUSINESS-TO-BUSINESS DIGITAL AND FACE-TO-FACE OFFERINGS CONTINUE TO GROW
B-to-b magazine ad pages show declines
NEW YORK, NY October 31, 2007 – In the multi-platform environment of today’s business-to-business landscape, two of the three key content platforms continue to experience growth as magazine revenue and ad pages decline.
According to the latest Business Information Network (BIN) numbers, year-to-date magazine revenue has declined 1.8% through July 2007. Despite the overall decline, a number of individual categories showed healthy gains, led by Architecture, Design & Lighting up 10%; Resources, Environment & Utilities up 9.3%; Science, Research & Development up 9.1%; and Travel, Business Conventions & Meetings up 5.3%.
“We are pleased with the overall performance of the business media industry as two out of three of our most significant content delivery platforms continue to grow,” said Gordon T. Hughes II, president and CEO of American Business Media. “When we factor in the impressive growth in custom media and the evolving revenue streams created by the sale of data, our industry is robust.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by clicking here.
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Contact: Mark Flythe, Manager, Communications
American Business Media
T 212.784.6357
m.flythe@abmmail.com