BUSINESS MEDIA DIGITAL AND FACE-TO-FACE GROWTH OFFSETS PRINT DECREASE
B-to-b magazine ad pages continue downward trend
NEW YORK, November 28, 2007 – Ad revenue continues to shift as the growth of two of the key content delivery platforms for business-to-business media (digital and face-to-face) still show steady gains while continuing to be offset by declines in magazine ad revenue.
While the latest Business Information Network (BIN) numbers indicate an overall year-to-date magazine revenue decline (2% through August 2007), a closer look at some of the BIN categories indicates positive growth in ad page revenue during the same time frame. Resources, Environment & Utilities’ 9.4% led, followed by both the Science, Research & Development and Architecture, Design & Lighting categories (tied at 9.1%). Transportation, Logistics came in at 4.6%.
"We are encouraged with the performance of the business media industry as two of our most important delivery platforms continue to experience growth,” said Gordon T. Hughes, II president and CEO of American Business Media. “When we also factor in the impressive growth in custom media, new revenue streams created by the sale of data and other products, the industry outlook is quite strong.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by clicking here.
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Contact: Mark Flythe, Manager, Communications
American Business Media
T 212.784.6357
m.flythe@abmmail.com