BUSINESS-TO-BUSINESS MAGAZINES REBOUND IN 2007
13 of 21 BIN categories show revenue growth for full year
NEW YORK, March 25, 2008 – At first glance, the year-end numbers for 2007 appear to show a slight decline (-2.0%). However when the numbers are examined more closely, in fact, 13 of the 21 Business Information Network (BIN) categories are showing growth.
The greatest growth occurred in the categories ‘Resources, Environment & Utilities,’ ‘Architecture, Design & Lighting,’ and ‘Science, Research & Development,’ each of which boasted year-to-date increases of 12.72%, 10.49%, and 10.11% respectively.
In addition, the BIN categories ‘Agriculture’ and ‘Aviation, Aerospace & Military’ made impressive comebacks over the last twelve months, ending up at 6.83% and 0.32% respectively.
Gordon T. Hughes II, president and CEO of American Business Media, remarked, “We are pleased with the fact that 13 of our magazine categories are showing growth. Combined with the continued growth of our digital and events businesses, it reflects a robust b-to-b industry.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site or by clicking here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Coordinator, Committees & Councils
American Business Media