BUSINESS MAGAZINES SHOW SMALL DECLINE AS
ADVERTISERS MIGRATE TOWARDS DIGITAL MEDIA AND EVENTS
Year-to-date, magazine revenues decline 2%
NEW YORK, March 3, 2008 While magazine pages have declined by approximately 3% and revenues by 2% through October 2007, certain business categories have shown continued strength in magazine revenues.
Ten of the 21 Business Information Network (BIN) categories experienced revenue growth through October. The categories with the greatest growth include Resources, Environment & Utilities (11.25%), Architecture, Design & Lighting (10.86%) and Agriculture, up 5.68%.
In a market in which digital media and events are showing strong growth, we are pleased with the fact that approximately half of our categories are experiencing growth in magazine revenues, said Gordon T. Hughes II, president and CEO of American Business Media.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site or by clicking here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Coordinator, Committees & Councils
American Business Media