AD REVENUE GROWTH REMAINS STEADY IN BUSINESS PUBLICATIONS
Year-to-date ad revenue up by 3.21% over same period 2004
NEW YORK, October 19, 2005 —Advertising revenue growth among business publications held steady through the third quarter of 2005. The Business Information Network (BIN) report for August 2005 shows combined revenues of the year-to-date are up 3.21% compared to the previous year. The Banking, Financial, Insurance and Travel, Conventions, Meetings categories lead with 19.84% and 13.98% increases in revenue, respectively, through the year-to-date. The Banking, Financial, Insurance category also shows the most growth for the month of August, with revenues up 34.26% from 2004. Though monthly revenue totals dropped 1.01% for August, ad page overall was up 1.41% and had strong performers with leading categories Banking, Financial, Insurance, and Automotive increasing ad pages 20.98% and 20.73%, respectively, in year-to-date totals.
“We are pleased to see the sustained growth of print publications; this speaks to the strength of our brands,” said Gordon T. Hughes, II, president/CEO of American Business Media. “It is also important to remember print is only part of the overall health of the business media portfolio. The e-centric and rich data platforms, along with trade shows and events, are also trending upward.”
Ad page increases for many other categories were strong as well. Year-to-date figures for the Government (Local, State, Federal) category increased 12.11% over last year, while the Resources, Environment, Utilities category increased 9.91%. Total pages for the year-to-date are up 1.72% over 2004.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by following this link: http://americanbusinessmedia.com/images/abm/pdfs/resources/BIN/bin_AUGUST_2005.pdf
The new BIN categories are:
|Architecture, Design, Lighting||Miscellaneous*|
|Automotive||Movies, Radio, TV & Video|
|Aviation, Aerospace & Military||Professional Services|
|Banking, Financial, Insurance||Resources, Environment, Utilities|
|Building, Design, Construction||Restaurants, Foodservice, Lodging, Gaming|
|Business, Advertising & Marketing||Retail, Services|
|Computing, Software, Telecom||Science, Research & Development|
|Electronic Engineering||Transportation, Logistics|
|Government (Local, State, Federal)||Travel, Conventions & Meetings|
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 250-plus member companies reach an audience of more than 90 million professionals and represent nearly 5000 print and online titles.
Steve Ennen, Director of Communications
American Business Media
T 212.661.6360 x3331