BUSINESS MEDIA SHOWS DECLINE AS ECONOMY REMAINS SOFT
B-to-b trade shows and magazines decline 3% in first half of 2008
NEW YORK, September 12, 2008 – In the first half of 2008, b-to-b trade shows showed a minimal decline of 1%, while b-to-b magazines declined 6% during the same period. The decline in combined trade show and magazine revenue was 2% in the first quarter and 5% in the second quarter.
While there was an overall decline of 6% in the magazine business during the first half of the year, 5 of the 21 BIN categories showed growth. These categories include: Agriculture (6.08%), Architecture, Design, Lighting (1.99%), MFG, Processing (0.61%), Miscellaneous (1.53%), and Professional Services (1.82%).
“Considering the current state of the economy, b-to-b media has held up well,” said Gordon T. Hughes II, president/CEO of American Business Media. “B-to-b media information companies continue to broaden their portfolios to satisfy market needs such as digital products, custom media and data.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site or by clicking here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous included categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.
Committee & Council Coordinator
American Business Media
(212) 661-6360, ext. 3336