E-News : September 30, 2008

 

 

News of the Week

ABM Bids Farewell to COO 

As they say, all good things must come to an end, and so it is with great pride (and mixed emotions) that we announce that Jean Maddalon, COO of American Business Media, is ending her time with the Association to pursue her next opportunity as executive director of the New Jersey Apartment Association (NJAA).

“Jean has served our Association, members and the industry with remarkable zeal and intellect for the past eight years,” said Gordon T. Hughes II, ABM’s president and CEO. “I speak with mixed emotions because I am delighted for her new position, but sorry to lose her.”

Jean began at ABM as vice president of finance & administration in 1999, and has since been promoted to chief financial officer in 2002 and to chief operating officer in 2006. She was responsible for all financial reports, including working with the CEO to develop the Association’s budget, and maintaining a highly professional style in all banking, tax, pension and vendor contracts for the Association. In addition to her financial responsibilities with ABM, Jean played an instrumental role in the development of the Association’s governmental affairs initiatives and internship and scholarship programs.

Prior to working at ABM, Jean was with The Jockey Club, a non-profit thoroughbred association.

“The last eight-plus years at ABM have been worthwhile, and I have learned so much and made friendships that will last. This is truly an incredible industry and I feel lucky to have been a part of it,” commented Jean.

On behalf of the Association and its members, we wish Jean the best of luck in her new role and all future endeavors!

New Member Profiles

American Business Media is proud to welcome the following members, approved by the Association's board of directors during its August meeting in New York City.

“I’m delighted to welcome such a diverse group of member companies,” said Gordon T. Hughes II, ABM’s president and CEO. “The expansive nature of our membership continues to reflect the transformation of our industry and the broadening of ABM’s footprint.”

Piper Jaffray (Associate)

Founded in 1895, Piper Jaffray is a leading international middle market investment firm, offering a full suite of products to serve clients’ business lifecycle needs, geographic reach in an increasingly international market, and deep expertise in core middle market sectors, including: business services, education, financial institutions, health care and media, entertainment and telecommunications. Piper Jaffray operates through three principal business areas: investment banking, institutional securities and asset management.

For more information, visit www.piperjaffray.com.


Veotag (Associate)

The Veotag web video publishing platform is a better way to watch online video and audio. Veotag allows end users to add visual search to audio and video, and makes videos searchable from outside search engines. With a customizable player and the ability to deliver targeted and time-sensitive content like advertising, Veotag is revolutionizing the way people think about how they can use audio and video as a way to communicate.

For more information, visit www.veotag.com.

 

 Register by end of day today (September 30)
to ensure your Top Management Meeting
Early Bird discounted rate!

This is the one ABM meeting you can’t afford to miss.

November 17-19, 2008
Westin River North, Chicago

 

 

ABM Resources

2008 Media Revenue & Cost Report
Results free for survey participants

American Business Media’s newest piece of research, the 2008 Media Revenue & Cost Report, provides a wealth of valuable benchmarking information on revenues and expenses in the b-to-b publishing industry. The survey was compiled by Bay Sherman & Craig, LLP/Media Consulting Group, a firm that provides financial, operational consulting and accounting services to the publishing and trade show industries. The 2007 data includes 225 titles from 28 companies.

ABM encourages its members to take advantage of this important and useful member benefit as you analyze your operations and plan your budgets for the future. The survey data is free to participants, while non-participants can purchase a copy.

For more information, or to request a copy of the survey, please contact John Holden at j.holden@abmmail.com.


 

  

Event Report

CEBA Awards Converge on Jazz at Lincoln Center TOMORROW NIGHT!

Join American Business Media and a room full of industry superstars tomorrow evening when the 13th Annual Creative Excellence in Business Advertising (CEBA) Awards take over Jazz at Lincoln Center in New York City. Rub shoulders with the best in b-to-b media and advertising while celebrating business media’s top creative talents. Also find out which entry among these finalists will take home the prestigious Grand CEBA and accompanying $25,000 prize!

John Colasanti of Carmichael Lynch and Dave Moore of McCann-Erickson New York will host the evening, celebrating outstanding business advertising achievements in publications, digital media and face-to-face events. And this year, 50% of attendees will be marketers and agency representatives, so you'll be able to mingle with a room full of industry superstars from heavy hitters including BBDO, Ogilvy, GE, IBM and many more. 

During the October 1 ceremony, ABM will also honor four new CEBA Hall of Fame inductees, giving due recognition to those agencies or individuals who have left an indelible mark on business media advertising and creative communities.

Check out the top reasons to attend here, or learn more about the grand history of the CEBA Awards and the 2008 judges at www.CEBA-Awards.com.

The 2008 CEBA Awards are sponsored by Adweek MediaBBN Networks, BtoB, Nielsen Business MediaReed Exhibitions and United Business Media. 


ABM Hits the West Coast in Just Two Weeks!

American Business Media is hitting the west coast next month for its first-ever Los Angeles Regional Meeting, bringing the latest information on critical industry issues to the Southern California region on October 15.

For those of you in the LA area, this is your opportunity to network with business media professionals in your neighborhood, while learning valuable tools and best practices that will help you address the challenges of today’s business media environment – all free of charge for members of ABM and the Western Publications Association!

Learn from industry leaders, including LA Regional Governor Ron Wall, SVP of publications for Canon Communications, about new media technologies, talent management, retention and recruitment, and integrated selling success.

And if that’s not enough, on October 14, the day preceding the regional event, the WPA and ABM are offering senior media executives the ability to come together as colleagues and friends to discuss their “pain points” and new ways of managing their businesses during a highly-interactive “Executive Roundtable.”

The three-hour session, facilitated by Nick Ferrari, ABM’s EVP of business development, will address the most pressing topics facing the industry today, including talent management, technology and content optimization. Attendees will learn relevant, real-world solutions to their toughest challenges from a multitude of different perspectives.

You won’t want to miss ABM as we land in LA in just two weeks, so click here for a full list of speakers and to register.

ABM Media Mixer Shakes Up NYC Next Monday!

Fall into October with the next installment of American Business Media's Monday night Media Mixer!

Whether it be the complimentary cocktail or the prospect of a new career path - or simply an excuse to venture to a bar on a Monday night – join us next Monday, October 6, at Redemption Grill in New York City from 6-8 pm for an evening of networking with colleagues, friends and other like-minded professionals.

The first 40 people to RSVP and attend will receive a free drink ticket upon entering.

RSVP to Wally Koval at w.koval@abmmail.com or visit us on Facebook for more details!

 

  

Government Affairs

Case Dismissed for Mygazines.com

Last month, ABM brought your attention to Mygazines.com, a Web site enabling its community of users to "share" hundreds of magazines online at no cost.
 
Concerned about the possible copyright infringement and other issues associated with the site, American Business Media, along with Mark Sableman of ABM's Washington law firm, Thompson Coburn LLP, further explored the issue and its impact on the Association.

Although it originally appeared that the persons behind Mygazines.com might be operating in jurisdictions beyond the effective reach of U.S. law, it was found that the principal operator of the site is a Canadian, and the attorneys suing him obtained court orders that stopped his infringement. Court records indicated that all plaintiffs settled with Mygazines on September 8, and the case was dismissed on September 9.  However, if such a settlement covers only the named plaintiffs, ABM members who were not plaintiffs may still be vulnerable to infringement by Mygazines.

ABM is currently seeking more information from the attorney for the plaintiffs, and will continue to investigate the best way to protect all ABM members from infringement by Mygazines.

 

  

Marketing & Media Buying

Leading Industry Marketer Offers Tips for Managing in a Downturn

Last month, business media professionals gathered in New York for ABM’s “B-to-B Meets Advertising in an Economic Downturn” breakfast event, where they learned straight from industry leaders about how to focus their sales strategies in the face of today's challenging economic climate.

One of the morning’s speakers, John Favalo, managing partner of Group B2B at Eric Mower & Associates (EMA), has kindly given us some additional thoughts from the session to share with ABM members. Some of his insights are below.

From EMA Media Directors:

How are clients reacting to the downturn?

Our clients are asking questions such as: Is our investment focused on programs with short-term returns? Are we focused on core, leading products that pay the bills? Is the plan balanced correctly between short-term and long-term goals? Where will dollars work hardest? If we focus can we save money, cut budgets?

What has EMA done with budgets so far?

We’ve had to readjust several client plans for Q4. Clients look at media as an easy area to cut – a quick and easy way to find money. However, they often ask us, from a strategic perspective, where to cut; many take this task as a partnership in optimizing the budget situation.

In our consumer practices, there’s not as much pressure to cut, but rather change strategy/behaviors due to weakening consumer confidence. Since it’s proving more difficult to build volume, clients are more focused on profitability and conversion in order to maintain or grow share. We’ve seen money shifted away from bread-and-butter products to highlight more economical choices.

What changes does EMA see in media approaches?

We expect to be more involved in testing new approaches; however, much depends on the client’s tolerance for risk.

We encourage strategy shifts rather than having a slash and burn party. Oftentimes, messages aren’t changed because it’s too costly to change creative or too risky to alter strategy. Plan recalibration may include adding more PR hours to increase media exposure, or adding to lead bank via lead gen programs, etc.

What could publishers be doing?

More integrated programs. More help with lead and demand generation. Help with ROI input and/or management. Early planning/contract discounts or offers. Strong value-add programs.

Spend less time downgrading competitors and more time demonstrating how their product can help client succeed. Put the product more into a business-building/ideas context.

Don’t act like an cost, act like an asset. Direct and leverage your strengths – audience, access, content, property/editorial environment, contacts/network, professional talent – toward delivering assets to the client.

Want to learn more about investing in advertising during this current economic climate? Check out ABM’s recently-produced PowerPoint presentation, “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”

 

  

International News

Indian Editions of Foreign Newsmagazines Now Permitted

In a departure from existing norms, the Indian government announced it will now allow Indian editions of foreign news and current affairs magazines, stipulating a 26 percent foreign direct investment ceiling.

Magazines such as Time and Newsweek will now be able to publish Indian editions as long as they follow the FDI ownership cap and rope in an Indian partner. Forbes and Fortune, which have already announced their plans for India, could soon be available at lower prices.

By reviewing India’s Print Media Policy – which so far only allowed Indian editions of foreign scientific, technical and specialty magazines or periodicals, with no curbs on FDI ownership – Indian readers will now have access to foreign magazines at cheaper rates in comparison to the same magazine imported at higher rates.

For more information, check out The Hindu Business Line’s full article here.

Recognizing the tremendous opportunities for b-to-b media companies in India, ABM is delighted to produce, in partnership with BPA Worldwide and Cross Border Media, the first international business media conference in India.

Taking place February 12-13, 2009, at the Taj Mansingh Hotel in New Delhi, the conference will provide a forum for business media companies around the globe to meet with their Indian counterparts, forming mutually-beneficial alliances and exchanging best practices. Click here for more information or to participate.  

 

  

eMedia Update

Video Network Previews 2008 CEBA Awards

Once again, the Allen Room at Jazz at Lincoln Center, overlooking Columbus Circle in New York City, will be the scene of tomorrow evening’s Creative Excellence in Business Advertising (CEBA) Awards. Some of the best and brightest minds from the b-to-b media industry will be on hand to see which of the 2008 CEBA finalists will take home a coveted CEBA and who will bring home the $25,000 grand prize.

The ABM Video Network cameras will be there to capture the expected and the unexpected! (Who can forget George Lois’ classic CEBA Hall of Fame induction speech when he broke up the room with his story about creating a print ad campaign for women’s pantyhose?) Tomorrow morning at 9:00 AM EST, we’ll bring you a sample of some of the exciting content you can expect to hear.

Tom Stein, president/CEO/founding partner of Stein Rogan + Partners, is one of the 2008 Hall of Fame inductees. His company specializes in creative delivered across a multi-channel perspective, and tomorrow morning, you can catch highlights of his presentation from ABM’s August “B-to-B Meets Advertising in an Economic Downturn” event. Also watch highlights from the 2007 CEBA Awards in our Video Vault!

Be sure to stay tuned to the ABM Video Network for highlights from tomorrow evening’s ceremony. And remember, at www.AmericanBusinessMedia.com, you can access any of our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage to watch our content when and how you want! 

Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!   

 

  

Research Central 


Did You Know?

62% of young Americans cited business magazines as their most credible source of information.

Find out what other sources of information the Millennials are consuming by checking out ABM’s latest research study, “Young Professionals as Decision Makers,” and be sure to pass it along to your colleagues.

ABM continues to make strides in raising the visibility and stature of the business information industry among tomorrow's leaders. Therefore, in addition to this research, our monthly "Outside the Cube" video broadcast and blog series, both featuring Wally Koval, target the Millennium generation.

Furthermore, ABM's monthly Media Mixers bring young professionals together for cocktails, connections and career advice. So don’t miss our next installment on Monday, October 6, from 6-8pm at Redemption Grill (53rd & 2nd) in NYC. RSVP to Wally (w.koval@abmmail.com) to ensure that your name is on the list!

Click here to check out ABM's latest research on young professionals.


Forrester Fact Board

83% of business decision-makers agree they spend more time reading/thinking about the content on industry-specific Web sites than other more general Web sites and portals.

This is only one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and thousands of industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.

Our Forrester consulting study conveys just how important industry-specific media properties are. Find below six versions of the study available to best fit your specific needs:

Also take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.

 

  

Top Media Moves

Penton Media is re-branding Occupational Hazards, a publication serving the occupational safety and health market, as EHS Today, effective with the November issue. EHS stands for environment, health and safety. The publication has also launched a new Web site, www.ehstoday.com.

The nation’s top 100 media companies had total revenue growth of 4.6% last year, the slowest growth since 2001, according to a report from Crain CommunicationsAdvertising Age.

List management company Edith Roman has added Questex Media to its ePostDirect Co-Registration Network, allowing marketers to obtain leads from more than 91 Questex sites.

 

 

Event Calendar

2008 Top Management Meeting: Managing the Future
November 17-19, 2008, Westin River North, Chicago

If you’re ever going to attend an ABM meeting, this is the one you can’t miss! American Business Media has commissioned Booz & Company to conduct an in-depth look at our membership’s three critical pain points: optimization of content, technological needs and organizational structure. This critical research will provide ABM members with guideposts to work through the difficult transitional period our industry is currently facing. At the Top Management Meeting this year, Booz & Company will deliver course and direction for our member companies based on the study’s findings.

In addition, industry leaders will present an assessment of election results and how they’ll affect your business. And, as always, you won’t want to miss the CEO Roundtable.

*Register by end of day today (September 30) to ensure your Top Management Meeting Early Bird discounted rate!

Click here for more information …

 

 

Member Event of the Week

The Nielsen Company and Dow Jones present:
Media and Money

October 14-15, 2008, Marriott Marquis, New York City
Click here to find out more.


To see your event featured here, please contact us at info@abmmail.com.

 

 

Job of the Week  

Account Executive, Nielsen Business Media

 

 

Blog of the Week  

Advertising Week: The Olympic Games of Networking (Outside the Cube blog)

   

 

 

Committee Watch

The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.    

Operations Committee

October 2, 2008, 11:00 AM EST

                                                                                                                                  

View past issues of E-news

Sign up a colleague for E-news

 

 
abm - ABM
 

E-News : September 30, 2008

 

 

News of the Week

ABM Bids Farewell to COO 

As they say, all good things must come to an end, and so it is with great pride (and mixed emotions) that we announce that Jean Maddalon, COO of American Business Media, is ending her time with the Association to pursue her next opportunity as executive director of the New Jersey Apartment Association (NJAA).

“Jean has served our Association, members and the industry with remarkable zeal and intellect for the past eight years,” said Gordon T. Hughes II, ABM’s president and CEO. “I speak with mixed emotions because I am delighted for her new position, but sorry to lose her.”

Jean began at ABM as vice president of finance & administration in 1999, and has since been promoted to chief financial officer in 2002 and to chief operating officer in 2006. She was responsible for all financial reports, including working with the CEO to develop the Association’s budget, and maintaining a highly professional style in all banking, tax, pension and vendor contracts for the Association. In addition to her financial responsibilities with ABM, Jean played an instrumental role in the development of the Association’s governmental affairs initiatives and internship and scholarship programs.

Prior to working at ABM, Jean was with The Jockey Club, a non-profit thoroughbred association.

“The last eight-plus years at ABM have been worthwhile, and I have learned so much and made friendships that will last. This is truly an incredible industry and I feel lucky to have been a part of it,” commented Jean.

On behalf of the Association and its members, we wish Jean the best of luck in her new role and all future endeavors!

New Member Profiles

American Business Media is proud to welcome the following members, approved by the Association's board of directors during its August meeting in New York City.

“I’m delighted to welcome such a diverse group of member companies,” said Gordon T. Hughes II, ABM’s president and CEO. “The expansive nature of our membership continues to reflect the transformation of our industry and the broadening of ABM’s footprint.”

Piper Jaffray (Associate)

Founded in 1895, Piper Jaffray is a leading international middle market investment firm, offering a full suite of products to serve clients’ business lifecycle needs, geographic reach in an increasingly international market, and deep expertise in core middle market sectors, including: business services, education, financial institutions, health care and media, entertainment and telecommunications. Piper Jaffray operates through three principal business areas: investment banking, institutional securities and asset management.

For more information, visit www.piperjaffray.com.


Veotag (Associate)

The Veotag web video publishing platform is a better way to watch online video and audio. Veotag allows end users to add visual search to audio and video, and makes videos searchable from outside search engines. With a customizable player and the ability to deliver targeted and time-sensitive content like advertising, Veotag is revolutionizing the way people think about how they can use audio and video as a way to communicate.

For more information, visit www.veotag.com.

 

 Register by end of day today (September 30)
to ensure your Top Management Meeting
Early Bird discounted rate!

This is the one ABM meeting you can’t afford to miss.

November 17-19, 2008
Westin River North, Chicago

 

 

ABM Resources

2008 Media Revenue & Cost Report
Results free for survey participants

American Business Media’s newest piece of research, the 2008 Media Revenue & Cost Report, provides a wealth of valuable benchmarking information on revenues and expenses in the b-to-b publishing industry. The survey was compiled by Bay Sherman & Craig, LLP/Media Consulting Group, a firm that provides financial, operational consulting and accounting services to the publishing and trade show industries. The 2007 data includes 225 titles from 28 companies.

ABM encourages its members to take advantage of this important and useful member benefit as you analyze your operations and plan your budgets for the future. The survey data is free to participants, while non-participants can purchase a copy.

For more information, or to request a copy of the survey, please contact John Holden at j.holden@abmmail.com.


 

  

Event Report

CEBA Awards Converge on Jazz at Lincoln Center TOMORROW NIGHT!

Join American Business Media and a room full of industry superstars tomorrow evening when the 13th Annual Creative Excellence in Business Advertising (CEBA) Awards take over Jazz at Lincoln Center in New York City. Rub shoulders with the best in b-to-b media and advertising while celebrating business media’s top creative talents. Also find out which entry among these finalists will take home the prestigious Grand CEBA and accompanying $25,000 prize!

John Colasanti of Carmichael Lynch and Dave Moore of McCann-Erickson New York will host the evening, celebrating outstanding business advertising achievements in publications, digital media and face-to-face events. And this year, 50% of attendees will be marketers and agency representatives, so you'll be able to mingle with a room full of industry superstars from heavy hitters including BBDO, Ogilvy, GE, IBM and many more. 

During the October 1 ceremony, ABM will also honor four new CEBA Hall of Fame inductees, giving due recognition to those agencies or individuals who have left an indelible mark on business media advertising and creative communities.

Check out the top reasons to attend here, or learn more about the grand history of the CEBA Awards and the 2008 judges at www.CEBA-Awards.com.

The 2008 CEBA Awards are sponsored by Adweek MediaBBN Networks, BtoB, Nielsen Business MediaReed Exhibitions and United Business Media. 


ABM Hits the West Coast in Just Two Weeks!

American Business Media is hitting the west coast next month for its first-ever Los Angeles Regional Meeting, bringing the latest information on critical industry issues to the Southern California region on October 15.

For those of you in the LA area, this is your opportunity to network with business media professionals in your neighborhood, while learning valuable tools and best practices that will help you address the challenges of today’s business media environment – all free of charge for members of ABM and the Western Publications Association!

Learn from industry leaders, including LA Regional Governor Ron Wall, SVP of publications for Canon Communications, about new media technologies, talent management, retention and recruitment, and integrated selling success.

And if that’s not enough, on October 14, the day preceding the regional event, the WPA and ABM are offering senior media executives the ability to come together as colleagues and friends to discuss their “pain points” and new ways of managing their businesses during a highly-interactive “Executive Roundtable.”

The three-hour session, facilitated by Nick Ferrari, ABM’s EVP of business development, will address the most pressing topics facing the industry today, including talent management, technology and content optimization. Attendees will learn relevant, real-world solutions to their toughest challenges from a multitude of different perspectives.

You won’t want to miss ABM as we land in LA in just two weeks, so click here for a full list of speakers and to register.

ABM Media Mixer Shakes Up NYC Next Monday!

Fall into October with the next installment of American Business Media's Monday night Media Mixer!

Whether it be the complimentary cocktail or the prospect of a new career path - or simply an excuse to venture to a bar on a Monday night – join us next Monday, October 6, at Redemption Grill in New York City from 6-8 pm for an evening of networking with colleagues, friends and other like-minded professionals.

The first 40 people to RSVP and attend will receive a free drink ticket upon entering.

RSVP to Wally Koval at w.koval@abmmail.com or visit us on Facebook for more details!

 

  

Government Affairs

Case Dismissed for Mygazines.com

Last month, ABM brought your attention to Mygazines.com, a Web site enabling its community of users to "share" hundreds of magazines online at no cost.
 
Concerned about the possible copyright infringement and other issues associated with the site, American Business Media, along with Mark Sableman of ABM's Washington law firm, Thompson Coburn LLP, further explored the issue and its impact on the Association.

Although it originally appeared that the persons behind Mygazines.com might be operating in jurisdictions beyond the effective reach of U.S. law, it was found that the principal operator of the site is a Canadian, and the attorneys suing him obtained court orders that stopped his infringement. Court records indicated that all plaintiffs settled with Mygazines on September 8, and the case was dismissed on September 9.  However, if such a settlement covers only the named plaintiffs, ABM members who were not plaintiffs may still be vulnerable to infringement by Mygazines.

ABM is currently seeking more information from the attorney for the plaintiffs, and will continue to investigate the best way to protect all ABM members from infringement by Mygazines.

 

  

Marketing & Media Buying

Leading Industry Marketer Offers Tips for Managing in a Downturn

Last month, business media professionals gathered in New York for ABM’s “B-to-B Meets Advertising in an Economic Downturn” breakfast event, where they learned straight from industry leaders about how to focus their sales strategies in the face of today's challenging economic climate.

One of the morning’s speakers, John Favalo, managing partner of Group B2B at Eric Mower & Associates (EMA), has kindly given us some additional thoughts from the session to share with ABM members. Some of his insights are below.

From EMA Media Directors:

How are clients reacting to the downturn?

Our clients are asking questions such as: Is our investment focused on programs with short-term returns? Are we focused on core, leading products that pay the bills? Is the plan balanced correctly between short-term and long-term goals? Where will dollars work hardest? If we focus can we save money, cut budgets?

What has EMA done with budgets so far?

We’ve had to readjust several client plans for Q4. Clients look at media as an easy area to cut – a quick and easy way to find money. However, they often ask us, from a strategic perspective, where to cut; many take this task as a partnership in optimizing the budget situation.

In our consumer practices, there’s not as much pressure to cut, but rather change strategy/behaviors due to weakening consumer confidence. Since it’s proving more difficult to build volume, clients are more focused on profitability and conversion in order to maintain or grow share. We’ve seen money shifted away from bread-and-butter products to highlight more economical choices.

What changes does EMA see in media approaches?

We expect to be more involved in testing new approaches; however, much depends on the client’s tolerance for risk.

We encourage strategy shifts rather than having a slash and burn party. Oftentimes, messages aren’t changed because it’s too costly to change creative or too risky to alter strategy. Plan recalibration may include adding more PR hours to increase media exposure, or adding to lead bank via lead gen programs, etc.

What could publishers be doing?

More integrated programs. More help with lead and demand generation. Help with ROI input and/or management. Early planning/contract discounts or offers. Strong value-add programs.

Spend less time downgrading competitors and more time demonstrating how their product can help client succeed. Put the product more into a business-building/ideas context.

Don’t act like an cost, act like an asset. Direct and leverage your strengths – audience, access, content, property/editorial environment, contacts/network, professional talent – toward delivering assets to the client.

Want to learn more about investing in advertising during this current economic climate? Check out ABM’s recently-produced PowerPoint presentation, “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”

 

  

International News

Indian Editions of Foreign Newsmagazines Now Permitted

In a departure from existing norms, the Indian government announced it will now allow Indian editions of foreign news and current affairs magazines, stipulating a 26 percent foreign direct investment ceiling.

Magazines such as Time and Newsweek will now be able to publish Indian editions as long as they follow the FDI ownership cap and rope in an Indian partner. Forbes and Fortune, which have already announced their plans for India, could soon be available at lower prices.

By reviewing India’s Print Media Policy – which so far only allowed Indian editions of foreign scientific, technical and specialty magazines or periodicals, with no curbs on FDI ownership – Indian readers will now have access to foreign magazines at cheaper rates in comparison to the same magazine imported at higher rates.

For more information, check out The Hindu Business Line’s full article here.

Recognizing the tremendous opportunities for b-to-b media companies in India, ABM is delighted to produce, in partnership with BPA Worldwide and Cross Border Media, the first international business media conference in India.

Taking place February 12-13, 2009, at the Taj Mansingh Hotel in New Delhi, the conference will provide a forum for business media companies around the globe to meet with their Indian counterparts, forming mutually-beneficial alliances and exchanging best practices. Click here for more information or to participate.  

 

  

eMedia Update

Video Network Previews 2008 CEBA Awards

Once again, the Allen Room at Jazz at Lincoln Center, overlooking Columbus Circle in New York City, will be the scene of tomorrow evening’s Creative Excellence in Business Advertising (CEBA) Awards. Some of the best and brightest minds from the b-to-b media industry will be on hand to see which of the 2008 CEBA finalists will take home a coveted CEBA and who will bring home the $25,000 grand prize.

The ABM Video Network cameras will be there to capture the expected and the unexpected! (Who can forget George Lois’ classic CEBA Hall of Fame induction speech when he broke up the room with his story about creating a print ad campaign for women’s pantyhose?) Tomorrow morning at 9:00 AM EST, we’ll bring you a sample of some of the exciting content you can expect to hear.

Tom Stein, president/CEO/founding partner of Stein Rogan + Partners, is one of the 2008 Hall of Fame inductees. His company specializes in creative delivered across a multi-channel perspective, and tomorrow morning, you can catch highlights of his presentation from ABM’s August “B-to-B Meets Advertising in an Economic Downturn” event. Also watch highlights from the 2007 CEBA Awards in our Video Vault!

Be sure to stay tuned to the ABM Video Network for highlights from tomorrow evening’s ceremony. And remember, at www.AmericanBusinessMedia.com, you can access any of our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage to watch our content when and how you want! 

Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!   

 

  

Research Central 


Did You Know?

62% of young Americans cited business magazines as their most credible source of information.

Find out what other sources of information the Millennials are consuming by checking out ABM’s latest research study, “Young Professionals as Decision Makers,” and be sure to pass it along to your colleagues.

ABM continues to make strides in raising the visibility and stature of the business information industry among tomorrow's leaders. Therefore, in addition to this research, our monthly "Outside the Cube" video broadcast and blog series, both featuring Wally Koval, target the Millennium generation.

Furthermore, ABM's monthly Media Mixers bring young professionals together for cocktails, connections and career advice. So don’t miss our next installment on Monday, October 6, from 6-8pm at Redemption Grill (53rd & 2nd) in NYC. RSVP to Wally (w.koval@abmmail.com) to ensure that your name is on the list!

Click here to check out ABM's latest research on young professionals.


Forrester Fact Board

83% of business decision-makers agree they spend more time reading/thinking about the content on industry-specific Web sites than other more general Web sites and portals.

This is only one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and thousands of industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.

Our Forrester consulting study conveys just how important industry-specific media properties are. Find below six versions of the study available to best fit your specific needs:

Also take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.

 

  

Top Media Moves

Penton Media is re-branding Occupational Hazards, a publication serving the occupational safety and health market, as EHS Today, effective with the November issue. EHS stands for environment, health and safety. The publication has also launched a new Web site, www.ehstoday.com.

The nation’s top 100 media companies had total revenue growth of 4.6% last year, the slowest growth since 2001, according to a report from Crain CommunicationsAdvertising Age.

List management company Edith Roman has added Questex Media to its ePostDirect Co-Registration Network, allowing marketers to obtain leads from more than 91 Questex sites.

 

 

Event Calendar

2008 Top Management Meeting: Managing the Future
November 17-19, 2008, Westin River North, Chicago

If you’re ever going to attend an ABM meeting, this is the one you can’t miss! American Business Media has commissioned Booz & Company to conduct an in-depth look at our membership’s three critical pain points: optimization of content, technological needs and organizational structure. This critical research will provide ABM members with guideposts to work through the difficult transitional period our industry is currently facing. At the Top Management Meeting this year, Booz & Company will deliver course and direction for our member companies based on the study’s findings.

In addition, industry leaders will present an assessment of election results and how they’ll affect your business. And, as always, you won’t want to miss the CEO Roundtable.

*Register by end of day today (September 30) to ensure your Top Management Meeting Early Bird discounted rate!

Click here for more information …

 

 

Member Event of the Week

The Nielsen Company and Dow Jones present:
Media and Money

October 14-15, 2008, Marriott Marquis, New York City
Click here to find out more.


To see your event featured here, please contact us at info@abmmail.com.

 

 

Job of the Week  

Account Executive, Nielsen Business Media

 

 

Blog of the Week  

Advertising Week: The Olympic Games of Networking (Outside the Cube blog)

   

 

 

Committee Watch

The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.    

Operations Committee

October 2, 2008, 11:00 AM EST

                                                                                                                                  

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