BUSINESS-TO-BUSINESS MAGAZINE REVENUES DECLINE AS ECONOMY STRUGGLES
NEW YORK, February 24, 2009 – Business-to-business magazine revenues show a full-year decline of 7.3% as a result of the current economic conditions, according to the latest BIN data.
Examined on a quarterly basis, revenues were down 5.3% in the first quarter, 6.0% in the second quarter, 5.9% in the third quarter and 13.1% in the fourth quarter.
Despite the overall decline, five of the 22 BIN categories showed growth in magazine revenues. These categories, with the highest growth first, include Agriculture; Transportation & Logistics; Architecture, Design & Lighting; Aviation, Aerospace & Military and Professional Services.
"While b-to-b magazines have experienced a 7.3% decline, other b-to-b media platforms have declined less or showed growth,” stated Gordon T. Hughes II, ABM's president & CEO. "For the long term, we believe that b-to-b media will continue to serve the needs of the marketing community with superior products and services, and will grow accordingly."
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site or by clicking here.
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous included categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**From PERQ/HCI
About American Business Media:
Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.
Contact:
Megan Andrews
Coordinator, Business Development & Marketing
American Business Media
(212) 661-6360, ext. 3336
m.andrews@abmmail.com