REFLECTIVE OF CURRENT ECONOMIC CONDITIONS, BUSINESS MAGAZINES DECLINE IN JANUARY 2009
B-to-b magazine revenue down 21.2% in first month of 2009
NEW YORK, April 6, 2009 - Magazine revenues for January 2009 declined 21.2% versus a year ago, while ad pages declined 27.0%. While looked at on an overall basis, the decline is substantial; however, it is important to note that even in this tough economy, four of the 22 categories experienced losses of less than 5.0%.
BIN reports in 2009 will be issued on a timelier basis, becoming available approximately six weeks after the close of the month.
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Pharmaceuticals
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site or by clicking here.
About American Business Media:
Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.
Contact: Megan Andrews
(212) 661-6360 x3336
m.andrews@abmmail.com