BUSINESS PUBLICATIONS CLOSE 2005 WITH STRONG AD REVENUE GROWTH
End of year ad revenue up by 5.40% over 2004
NEW YORK, February 21, 2006 — The Business Information Network (BIN) report for December 2005 shows substantial year-end growth in revenues for business-to-business publications, with combined revenue of the year up 5.4% compared to the previous year. The Travel, Conventions, Meetings and Agriculture categories led with 24.18% and 24.11% increases in revenue, respectively, through the year-end. Monthly revenue totals also show substantial growth, increasing 6.22% over December 2004. Ad pages increased 3.90% overall, thanks in part to strong category performers Agriculture and Banking, Financial, Insurance increasing ad pages 29.66% and 27.4%, respectively, in year-end totals.
"The year finished better than we expected," said Gordon T. Hughes, II, president and CEO of American Business Media. "We were forcasting a three to four percent increase, and finished better than five percent."
Ad page increases for many other categories were strong as well. Year-end figures for the Architecture, Design, Lighting category increased 23.39% over last year, while the Automotive category increased 17.36%.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by following this link: http://americanbusinessmedia.com/images/abm/pdfs/resources/BIN/bin_DEC_2005.pdf
The new BIN categories are:
|Architecture, Design, Lighting||Miscellaneous*|
|Automotive||Movies, Radio, TV & Video|
|Aviation, Aerospace & Military||Professional Services|
|Banking, Financial, Insurance||Resources, Environment, Utilities|
|Building, Design, Construction||Restaurants, Foodservice, Lodging Gaming|
|Business, Advertising & Marketing||Retail, Services|
|Computing, Software, Telecom||Science, Research & Development|
|Electronic Engineering||Transportation, Logistics|
|Government (Local, State, Federal)||Travel, Conventions & Meetings|
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 290-plus member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows.
Steve Ennen, Director of Communications
American Business Media
T 212.661.6360 x3331