PRESS RELEASE
BUSINESS PUBLICATIONS CLOSE 2005 WITH STRONG AD REVENUE GROWTH
End of year ad revenue up by 5.40% over 2004
NEW YORK, February 21, 2006 — The Business Information Network (BIN) report for December 2005 shows substantial year-end growth in revenues for business-to-business publications, with combined revenue of the year up 5.4% compared to the previous year. The Travel, Conventions, Meetings and Agriculture categories led with 24.18% and 24.11% increases in revenue, respectively, through the year-end. Monthly revenue totals also show substantial growth, increasing 6.22% over December 2004. Ad pages increased 3.90% overall, thanks in part to strong category performers Agriculture and Banking, Financial, Insurance increasing ad pages 29.66% and 27.4%, respectively, in year-end totals.
"The year finished better than we expected," said Gordon T. Hughes, II, president and CEO of American Business Media. "We were forcasting a three to four percent increase, and finished better than five percent."
Ad page increases for many other categories were strong as well. Year-end figures for the Architecture, Design, Lighting category increased 23.39% over last year, while the Automotive category increased 17.36%.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by following this link: http://americanbusinessmedia.com/images/abm/pdfs/resources/BIN/bin_DEC_2005.pdf
The new BIN categories are:
| Agriculture | MFG, Processing |
| Architecture, Design, Lighting | Miscellaneous* |
| Automotive | Movies, Radio, TV & Video |
| Aviation, Aerospace & Military | Professional Services |
| Banking, Financial, Insurance | Resources, Environment, Utilities |
| Building, Design, Construction | Restaurants, Foodservice, Lodging Gaming |
| Business, Advertising & Marketing | Retail, Services |
| Computing, Software, Telecom | Science, Research & Development |
| Electronic Engineering | Transportation, Logistics |
| Government (Local, State, Federal) | Travel, Conventions & Meetings |
| Healthcare** |
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 290-plus member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows.
Contact:
Steve Ennen, Director of Communications
American Business Media
T 212.661.6360 x3331
info@abmmail.com