BUSINESS-TO-BUSINESS MEDIA DECLINE IN FIRST QUARTER OF 2009
NEW YORK, May 20, 2009 – Impacted by the current economic conditions, b-to-b trade show revenues were down 20.1% compared to a year ago. In the same period, b-to-b magazine revenue declined 26.1%, generating a combined trade show and magazine decline of 22.9%.
Gordon T. Hughes II, President & CEO of American Business Media commented, “We are not surprised by these numbers given the current state of the economy; however, our digital offerings continue to generate new revenues, and our custom media and data businesses also continue to show strength. We remain extremely enthusiastic about the prospect for business media and information services as the economy improves.”
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site or by clicking here.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. It’s over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
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