BUSINESS-TO-BUSINESS MAGAZINES CONTINUE TO SHOW DECLINE
Economy continues to negatively impact business
NEW YORK, July 21, 2009 – Magazine revenues for May 2009 declined 26.1% versus one year ago, while ad pages declined 31.6%. Consequently, after the first five months of 2009, revenues were down a total of 26.3% and ad pages by 30.3%. When looked at on an overall basis, the decline is substantial; however, it is important to note that even in this tough economy, two of the 21 categories (Agricultural figures not included) experienced revenue growth in May 2009 compared to 2008.
In an attempt to offer magazine data in a timelier manner, reports will be issued approximately six to eight weeks following month-end, sans Agricultural market figures. An updated version, including Agricultural numbers, will be released approximately two weeks afterward. Agricultural numbers account for approximately 3-4% of the total; therefore, there is minimal impact on the grand total. The final April 2009 report with Agri numbers is now available here, in addition to May 2009 numbers.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI
About American Business Media:
Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
About Inquiry Management Systems (IMS):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
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