ABM ANNOUNCES 2009 CEBA AWARD FINALISTS
NEW YORK, September 14, 2009 – American Business Media is proud to announce the official finalist selections for the 2009 Creative Excellence in Business Advertising (CEBA) Awards. Winners will be announced in a special CEBA Awards insert in the October 12th issues of Adweek and Brandweek, so be sure to pick up a copy next month!
Visit www.CEBA-Awards.com to view the Virtual Finalist Gallery and to find out more about the grand history of the CEBAs and the 2009 judges.
ABM’s CEBA Awards are the b-to-b industry’s most coveted creative honor, showcasing the power and quality of b-to-b communications and enhancing the relationships between business advertisers, agencies and publishers. Today more than ever, the awards recognize the innovative marketers who understand the power of b-to-b and have boldly chosen to advertise during these times of economic uncertainty, as well as the agencies that have brought their messages to life with outstanding creativity. This year's CEBA entries reflect the products and services that will remain top-of-mind when purchase decisions are made.
The 2009 CEBA Award finalists are:
CATEGORY 1: Single Ad – Page
Annual media budget of less than $100,000
Agency Name: Martin Williams
Advertiser: Syngenta Crop Protection
Name of the Ad: Durivo Veggie Mouth
Publication: American Vegetable Grower
Agency Name: Martin Williams
Advertiser: Pfizer Animal Health
Name of the Ad: Pfizer Dormosedan ad
Publication: DVM Equine Edition
Agency Name: R & R Partners INC
Advertiser: Las Vegas CVA
Name of the Ad: Only Vegas
Publication: Meeting News
CATEGORY 2: Single Ad – Spread
Annual media budget of less than $100,000
Agency Name: Blue Dogg Innovation
Advertiser: Canson Infinity
Name of the Ad: Canson Infinity Papers
Publication: Photo District News
Agency Name: GyroHSR
Advertiser: Eclipse Aviation
Name of the Ad: Eclipse LOVE Ad
Publication: AOPA Flight International
Agency Name: Kohnke Hanneken, Inc
Advertiser: Nurture by Steelcase
Name of the Ad: Let's Make Sure it Stays Private
Publication: Contract Magazine
CATEGORY 3: Single Ad - Inserts, pop-ups, foldouts & spectaculars, gatefolds and multi-units
Annual media budget of less than $100,000
Agency Name: Love and War
Advertiser: EMI Music Publishing
Name of the Ad: Songwriters Daily. Extra! Extra
Publication: Billboard Magazine
Agency Name: Martin Williams
Advertiser: Pfizer Animal Health
Name of the Ad: Preventicare Brochure
Agency Name: Yahoo!, Inc.
Advertiser: Yahoo!, Inc.
Name of the Ad: Yahoo! Channel Guide
Publication: Advertising Age
CATEGORY 4: Campaign - A series of at least three ads
Annual media budget of less than $100,000
Agency Name: Eric Mower and Associates
Advertiser: KI
Name of the Ad: Strive Collection
Publication: Buildings Operations Management
Agency Name: MediaVest
Advertiser: Contiental Airlines
Name of the Ad: Continental Airlines
Publication: Business Travel News
Agency Name: Shamir Insight, Inc.
Advertiser: Shamir Insight, Inc.
Name of the Ad: Shamir's "Keeping Your Attention" Advertising Campaign
Publication: Eyecare Business
CATEGORY 5: Single Ad – Page
Annual media budget of $100,000 or more
Agency Name: Broadhead + Company
Advertiser: United Phosphorus, Inc.
Name of the Ad: It's Good Mourning to you, Cotton Growers.
Publication: Cotton Grower
Agency Name: Doremus
Advertiser: Knight
Name of the Ad: Insight
Publication: Pensions & Investments
Agency Name: Doremus
Advertiser: Knight
Name of the Ad: What Liquidity Can Do
Publication: Wall Street & Technology
CATEGORY 6: Single Ad – Spread
Annual media budget of $100,000 or more
Agency Name: Bader Rutter
Advertiser: Dow AgroSciences
Name of the Ad: Control Your Land
Publication: Farm Progress publications
Agency Name: Martin Williams
Advertiser: Marvin Windows and Doors
Name of the Ad: P. Allen Smith
Publication: Architectural Digest
Agency Name: McCann Erickson
Advertiser: Nikon Inc
Name of the Ad: Nikon D3 and D300
Publication: Photo District News
CATEGORY 7: Single Ad - Inserts, pop-ups, foldouts & spectaculars, gatefolds and multi-units
Annual media budget of $100,000 or more
Agency Name: GyroHSR
Advertiser: Delta Dental Plans of Michigan, Ohio and Indiana
Name of the Ad: Delta Dental Iceberg Insert
Publication: Workforce Management
Agency Name: GyroHSR
Advertiser: Delta Dental Plans of Michigan, Ohio and Indiana
Name of the Ad: Delta Dental Mountain Insert
Publication: Benefits Selling
Agency Name: McCormick Company
Advertiser: Pioneer Hi-Bred International, Inc.
Name of the Ad: Pioneer Y Series Insert
Publication: Farm Journal Magazine
CATEGORY 8: Campaign - A series of at least three ads
Annual media budget of $100,000 or more
Agency Name: Eric Mower and Associates
Advertiser: Nucor Steel
Name of the Ad: Corporate Print Campaign Oxymoron Don't Believe Neighbor
Publication: Purchasing
Agency Name: GyroHSR
Advertiser: Pitney Bowes, Inc.
Name of the Ad: There's a lot more here than you think Campaign
Publication: BusinessWeek
Agency Name: Martin Williams
Advertiser: Syngenta Crop Protection
Name of the Ad: Halex GT Campaign
Publication: Farm Journal Magazine
CATEGORY 9: Integrated Media Campaign
Annual media budget of less than $100,000
Agency Name: Advertising Specialty Institute
Advertiser: Advertising Specialty Institute
Name of the Ad: The Number That Matters
Publication: Counselor Magazine
Agency Name: G2 direct & digital NYC
Advertiser: Time Warner Cable Business Class
Name of the Ad: http://www.twcbc-bluecircle.com/
Web Site: http://www.twcbc-bluecircle.com/
Agency Name: Meister Media Worldwide
Advertiser: OmniSTAR
Name of the Ad: Omnistar - The Global Positioning System
Publication: Precision Ag Special Reports
CATEGORY 10: Integrated Media Campaign
Annual media budget of $100,000 or more
Agency Name: BBDO NY/Goodby, Silverstein & Partners
Advertiser: GE
Name of the Ad: BBDO NY and Goodby Silverstein & Partners
Web Site: www.ScientificAmerican.com
Agency Name: GyroHSR
Advertiser: John Deere Construction and Forestry
Name of the Ad: John Deere Skid Steer Smackdown
Web Site: http://smackdown.ferguspeters.com and http://www.skidsteersmackdown.com/season1
Agency Name: Ogilvy, New York
Advertiser: FM Global
Name of the Ad: FM Global "True Stories"
Web Site: CFO.com
CATEGORY 11: Digital Media
(No media budget breakdown)
Agency Name: BBDO NY
Advertiser: GE Corporate
Name of the Ad: GE "Pluck"
Web Site: www.ScientificAmerican.com
Agency Name: Blasdel Cleaver Schwalbe Communications
Advertiser: John Deere
Name of the Ad: 8R Teaser Campaign
Web Site: www.farmprogress.com
Agency Name: GyroHSR
Advertiser: John Deere Construction and Forestry
Name of the Ad: John Deere High Speed Dozer Launch Video
Web Site: http://ferguspeters.com/johndeere/764_Preview/
CATEGORY 12: Face-to-Face
(No media budget breakdown)
Agency Name: GyroHSR
Advertiser: John Deere Construction
Name of Event: John Deere Construction High Speed Dozer Launch Event
Agency Name: Martin Williams
Advertiser: Syngenta Crop Protection
Name of Event: Nematode Truck Wrap
Agency Name: Nielsen
Advertiser: Nielsen
Name of Event: HD Boutique
CATEGORY 13: Custom Media
(No media budget breakdown)
Agency Name: Bader Rutter
Advertiser: OM Workspace
Publication: OM Workspace Impact magazine
Agency Name: Lionsgate
Advertiser: Advertising Age
Publication: Retro Advertsing Age based on a Mad Men custom project
Agency Name: The Magazine Group
Advertiser: CDW
Publication: BizTech
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Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
Contact:
Kate Patton
Managing Editor, ABM
k.patton@abmmail.com