ABM PARTNERS WITH MAGNIFY.NET TO EXPAND VIDEO NETWORK
NEW YORK, September 16, 2009 – As American Business Media (ABM) moves ahead with its accelerated strategic planning process, the Association is proud to announce its partnership with video publishing platform Magnify.net. The relationship will improve and expand upon ABM’s current online video offerings and capabilities.
ABM intends to utilize Magnify’s Multi-Source Video platform to build a robust community within its Video Network. As a first step, ABM’s entire video library will be given an enhanced presentation, providing ABM site visitors with a more engaging and informative experience.
“We know online video is playing an increasingly important part in how business leaders are staying informed and competitive,” said ABM President & CEO Gordon T. Hughes II, “and ABM will strive to showcase how business-to-business publishers are effectively serving their audience and advertisers through online video.”
“We’re thrilled by the opportunity to work with ABM and its members,” said Magnify CEO Steven Rosenbaum. “Business-to-business media is navigating through interesting and, we think, particularly exciting times, and we believe that the organizations that ‘get’ online video will be positioned to thrive.”
ABM’s new 2009-2011 strategic plan reflects the dramatic transformation of the b-to-b industry and is intended to help both the Association and its membership grapple with the effects of the economic downturn. The plan will be formally unveiled on November 4, during the Association’s 2009 Executive Forum in New York City.
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About American Business Media:
Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
Contact:
Kate Patton
Managing Editor, ABM
k.patton@abmmail.com
About Magnify.net:
Magnify.net powers publishers, ecommerce companies, and web sites, looking to deploy a Video 2.0 Curation Solution. By offering an integrated video publishing solution, Magnify.net gives online businesses the ability to leverage their knowledge and sector expertise by providing market leading video search, aggregation, and curation technology. Curated video has editorial value and it is this credibility that permits Magnify’s customers to leverage any video content to drive audience engagement, brand awareness and, for media companies and publishing customers, higher advertising revenue. The Magnify platform currently serves 61,000 web publishers. For more information, visit http://magnify.net.
Contact:
Billy Linker
Billy@Magnify.net