ABM UNVEILS NEW, MORE COMPREHENSIVE BIN REPORTING
B-to-b digital spending now included
NEW YORK, October 6, 2009 – Total b-to-b spending in the first half of 2009 (tradeshows, print, digital) was $10.5 billion, reflecting a decline of 18.9% from the first half of 2008.
B-to-b digital revenue in the first half of 2009 was $2.1 billion, a 3.0% decline from 2008; magazine revenue in the same period was $3.8 billion, a 26.5% decline compared to 2008; and trade show revenue was $4.6 billion, an 18.6% decline.
Trade shows accounted for the greatest share of revenue in the first half of 2009 (43.5%). Print share declined by 3.4%, from 39.9% in 2008 to 36.5% in 2009. Though b-to-b digital revenues declined in the first half of 2009, digital accounted for a 20.0% share of revenue, a 3.3% increase from 2008. See table below.
SHARE OF B-TO-B REVENUE:
About Inquiry Management Systems (IMS):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
Digital revenue sources include: ABM members, PricewaterhouseCoopers/IAB, eMarketer, and Outsell Inc.
About American Business Media:
Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
Coordinator, Marketing & Regional Events, ABM