E-News : October 27, 2009
Learn How to Optimize Your Content for Social Media Success THIS THURSDAY
Watch live webinar from your desktop or participate at the ABM HQ
If you find yourself wondering how to create engaging content to deliver social media success and drive revenue, then join ABM this Thursday, October 29, at 11:30 AM EST, for an interactive webinar and roundtable discussion, featuring Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, who will share six key lessons to help you maximize your social media efforts.
We’re streaming live from the ABM headquarters, and offering you two ways to participate: watch FREE from your desktop, or attend in-person at the ABM headquarters to participate in the roundtable discussion, interact with Andrew Davis, and take advantage of the valuable opportunity to network with your colleagues.
In many large corporate environments, social media conjures up visions of Twitter, Facebook Fan Pages and YouTube viral videos. However, the real power of social media lies in the generation of high-quality content designed to engage your audience.
Whether you're in the business of b-to-b or b-to-c, you can generate the right kind of content to deliver social media success and drive real revenue. All of this relies on understanding the new media landscape in the context of building a comprehensive social media strategy.
During this webinar, Davis will show you what you need to know to leverage your content assets and will offer six key lessons to shift your mindset in a social media universe.
Click here for more information and to register now!
Have You Visited ABM's Virtual CEBA Gallery?
Online gallery showcases all 2009 CEBA Award winners and finalists
Earlier this month, ABM announced in a special Adweek and Brandweek insert the winners of its 2009 Creative Excellence in Business Advertising (CEBA) Awards, including the winner of the coveted Grand CEBA, Gyro:HSR, for its John Deere Construction “High Speed Dozer Launch Event” campaign.
All 2009 CEBA Award winners and finalists, who represent the most outstanding business communications achievements in digital media, publications and face-to-face events, can be viewed in ABM’s Virtual CEBA Gallery at www.CEBA-Awards.com.
Top Media Moves
Freeman has enhanced its online ordering system, the industry’s first truly integrated platform offering a complete online event information, planning and ordering resource that provides an improved customer experience.
Google has launched a new tool marketers can use to determine the impact of online display ad campaigns on brand awareness and user interest.
SRDS announced that it has launched a new online service that aligns the data for 10,000 Web sites with the company’s traditional consumer and b-to-b magazine database.
'What ABM Means to Me'
American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.
Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.
“Work such as ABM’s recent Booz & Co. study, “A Roadmap for Profitable Revenue Growth,” makes high-level thought leadership accessible and relevant to member organizations of all size and type – clearly a very valuable benefit of membership.”
- Neal Vitale, CEO, 1105 Media
Click here to follow ABM on Twitter!
Click here to become a fan of ABM on Facebook!
Job of the Week
Web Producer, Hanley Wood, LLC
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
Committee Watch
Healthcare Media Council: October 28, 2:00 PM – 4:00 PM EST, ABM Headquarters
Finance Committee: October 29, 2:00 PM – 4:00 PM EST, ABM Headquarters
Business Information Council: November 3, 11:00 AM – 1:00 PM EST, ALM Headquarters (120 Broadway, New York City)
Recent Postal Victories Save ABM Members Approximately $25 Million
A combination of recent postal developments (the Postal Service’s relief from its $5.4 billion payment to the retiree healthcare fund that it received in September and the announcement earlier this month that there will be no rate increase for 2010) has contributed to an overall savings of approximately $25 million for ABM members.
Since ABM and the postal coalition (of which the Association is an executive member) were successful in obtaining a $4 billion reduction of the retiree healthcare payment on September 30, the threat of the Postal Service defaulting on that payment was eliminated. As a result of ABM’s and the coalition’s extensive efforts, the Postal Service was free to announce that it would not raise rates in 2010. If that relief had not been obtained, it is uncertain exactly what the Postal Service would have done; however, an exigent rate increase of about 7-8% would have likely been imminent. (There is a zero price cap for next year, so a traditional increase was out of the question).
Ultimately, the 2006 postal reform act victory (which imposed the current price cap on rates) and the retiree healthcare relief, both of which ABM actively supported, avoided an increase of about 7-8%, which amounts to approximately $25 million for ABM members.
New Study Joins Collection of Free CEIR Research Now Available for ABM Members
Request now, save hundreds of dollars
Do you participate in the face-to-face space? If so, you can’t afford to miss out on the comprehensive library of resources from the Center for Exhibition Industry Research (CEIR). ABM has recently partnered with CEIR to provide its members with important, timely information on the powerful world of face-to-face … all at no cost.
CEIR's landmark study on the attendance habits, attitudes and opinions of young professionals regarding exhibitions and events has just been released. Entitled “The Power of Exhibitions in the 21st Century – Identify, Discover and Embrace Change from the Point of View of Young Professionals,” this must-read report offers a wealth of insight into how new generations of attendees want to connect, learn and network at events. Contact Kate Patton to request a FREE copy of the study.
Amongst dozens of major findings, both enlightening and encouraging, CEIR discovered that the vast majority of survey respondents who had an opportunity to attend an exhibition chose to do so. The research also uncovered the differences in attitudes and expectations of Generation X attendees and Millennial attendees in the areas of education, exhibitor interaction, technology and networking.
This new study joins the variety of free CEIR research already available for ABM members, including:
- How Digital Marketing Affects Exhibition and Event Performance
- Looking Past the Recession: Exhibition Strategies for the Interim
- The Cost Effectiveness of Exhibition Participation
and more!
Contact Kate Patton with your request(s), and the research will be sent to you directly.
Last Chance to Reserve Your Seat at the ABM Executive Forum!
All-new content and lineup of industry thought leaders converges on 7 World Trade Center next Tuesday
In just one week, on November 3 & 4, the brightest minds in b-to-b will converge on 7 World Trade Center in New York City for ABM’s all-new 2009 Executive Forum, featuring a fresh and engaging agenda, an impressive line-up of industry thought leaders, and two days of valuable networking opportunities.
Here are some key reasons why you can’t afford to miss this year’s Forum:
- Discover solutions for exceeding the expectations of your customers (both marketers and end-users) that will also drive your top line, as industry leaders weigh in with insights and case studies.
- Focus on the challenges of today and the solutions for tomorrow, as expert economist Michael Mandel of BusinessWeek provides a state of the global economy as well as an outlook for the future.
- Take an in-depth look inside the Beltway and learn about how hot-button issues in Washington affect the industry, your company and your bottom line.
- Learn from a panel of experts about how to extend the reach of your events by leveraging digital tools as well as best practices for launching your own virtual event.
- Register now and receive a FREE copy of the e-book, “Cut Costs, Grow Stronger,” co-authored by Executive Forum speaker Paul Leinwand, Partner, Consumer, Media & Digital Practice, Booz & Company.
- Network with top b-to-b leaders.
Click here to view the agenda and speaker lineup.
Click here to listen in as Jeremy Gilbert, assistant professor at the Medill School of Journalism, shares some insights he’ll dive into during the session, “Meeting the Challenges of the New Competitors - Leveraging Your Brand, Your Content and Your Bottom Line.”
For attendees outside the New York City area, we have provided a list of hotels near 7 World Trade Center at a variety of different price points, and we encourage you to consult the list as you plan your trip. Please call the hotel directly to make your reservation.
Interested in sponsoring this event? Contact Jane O’Connor at (212) 784-6367 or at j.oconnor@abmmail.com for available opportunities.
ABM's 2009 Executive Forum is sponsored by Aequor Technologies, Atlantic City Convention & Visitors Authority, Booz & Company, BPA Worldwide, BtoB Media Business, CDS Global, The Jordan, Edmiston Group, Inc., Readex Research, SRDS, and Worldcolor.
ABM Helps You Drive Your Bottom Line with Member Discount on All Outsell Research
ABM is proud to announce its latest membership benefit: a 20% discount on all must-read industry reports from leading research and advisory firm Outsell, Inc. Not only will the member discount offer savings on your purchases, but the data and analyses from Outsell will provide must-have advice and essential actions for b-to-b publishers and information providers looking to create revenue opportunities, attract new buyers and achieve competitive advantage.
The Outsell Store houses hundreds of recent research studies delivering fact-based recommendations about markets, companies and trends in the information industry. They include:
- B2B Trade Publishing & Company Information: 2009 Market Forecast and Trends Report
- NetBase: Enabling the Next Stage of Information Consumption – Today
- Information Management Benchmark: 2009 State of the Function
- Global Sourcing: Powerfully Creating Value and Driving Change in Publishing
- End-User Update: 2009 Overview
Click here to enter the Outsell Store, and enter promotional code 101209 during checkout to receive your ABM member discount.
ABM Introduces New Weekly 'Vital Guide' on Digital Media Trends
ABM members will now have the latest information on the hottest digital media trends affecting the b-to-b industry right at their fingertips, as the result of a new partnership with Vital Business Media’s eMedia Vitals, an online publication covering e-media strategies for publishers.
The first ‘ABM Vital Guide’ (covering content aggregation) hit ABM members’ inboxes last Thursday, and each week the newsletter will tackle one specific digital media trend or product with the potential to dramatically influence members’ digital revenues. Members can expect high-quality, actionable content in every issue.
The ABM Vital Guide is yet another offering on the Association’s growing list of member benefits. Contact Jenna Lisanti at j.lisanti@abmmail.com if you would like to subscribe.
Last Chance to Enter Your Littleford Award Submissions!
Call for Entries deadline ends next Monday, November 2
There are just a few days left to help us honor the industry’s greatest do-gooders! If you or your organization has produced an extraordinary corporate community service program within the past year, you have just two weeks left to submit your work for recognition in ABM’s 12th Annual William D. Littleford Awards. The entry deadline is Monday, November 2 … Click here to enter today!
Named after and established by the late William D. Littleford (who was chairman emeritus of BPI Communications, Inc. until his passing in May), the awards recognize companies, organizations or individuals that are actively involved in community service programs geared towards alleviating critical social problems, whose efforts were covered in ABM member news outlets and nominated by editors/publishers of Association members.
Through the course of his storied career, Littleford was intent on helping those in need and worked to recognize and celebrate, through media, those who made extraordinary efforts in their community. He established these awards for several purposes: to raise the visibility of the business media editorial product; to encourage increased coverage and recognition of community service success stories; and to motivate other organizations to apply such solutions in their own communities.
The awards will be presented at the 56th Annual Jesse H. Neal Business Journalism Awards, next March in New York City.
Click here for more information, and here to view the 2008 Littleford Award winners for inspiration as you prepare your submission.
You Could Be Our Next Grand Neal Winner ...
Enter the 56th Annual Jesse H. Neal Awards Today!
Submit your best editorial work now for the chance to be honored with one of the b-to-b industry's most prestigious editorial awards! You never know … YOU could be the next Grand Neal winner. Submissions must be postmarked by Friday, December 4.
As you're preparing your entries, remember to:
- Check out the 11 new categories
- Learn where to submit entries for categories that are no longer part of the competition
- Consult our Frequently Asked Questions
- Download the Call for Entries PDF for more information
- Read ABM's newly-revised Editorial Code of Ethics, now available online
Then, join ABM in March as we unveil and celebrate the winners at the annual luncheon in New York City!
ABM Releases Whitepaper on Web 2.0 Best Practices to Help B-to-B Media Professionals Weather Rough Times
ABM is proud to promote the availability of a recently-released whitepaper that helps b-to-b media companies leverage Web 2.0 and social media tactics and technologies. Created by ABM’s Media Marketing Committee and entitled “Leveraging Web 2.0 for B2B Media – Ideas & Best Practices,” the whitepaper focuses on education for those b-to-b media executives who are not familiar with many of the latest Web 2.0 applications or whose companies have been slow to implement them.
A recent survey of ABM members, in conjunction with the whitepaper, shows that only 15% consider themselves “pros” on the latest Web 2.0 technology, while 54% say they are actively trying to learn more.
The same survey shows some interesting statistics in regards to how b-to-b media companies use Web 2.0 and social media tactics, including:
- Executives with 20+ years of industry experience – the leaders of many b-to-b media companies – are far less familiar with Web 2.0 tactics and technology than less-experienced executives;
- Small-sized companies are significantly more familiar with Web 2.0 tactics and technology than their medium- and large-sized competitors; and
- Respondents rank video, search content archives, and forums/discussion boards most successful at achieving their main goal of increasing reader engagement.
“Our research supports the need for education among all b-to-b media companies, but especially among larger firms and more experienced leaders,” says Glenn Laudenslager, marketing director at Reed Exhibitions and chair of the Media Marketing Committee. “While nobody has an easy time right now justifying investments required in time and capital, there is clear opportunity for b-to-b media companies to leverage social media in their marketplaces. Yet each specific tactic needs to be approached with a clear understanding of the opportunities, challenges, costs and time involved.”
“Leveraging Web 2.0 for B2B Media – Ideas & Best Practices” contains definitions and examples of various Web 2.0 tactics used by b-to-b media companies, including blogs, forums, podcasts, social networking, social bookmarking, video, wikis and more. It also contains a glossary of Web 2.0 terms and Web sites. Click here to access the free whitepaper.
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