KEY B-TO-B MEDIA PLATFORMS CONTINUE TO BE IMPACTED BY ECONOMY
Trade show revenue declines 19.2%, digital revenue declines 3.0%,
print revenue declines 25.7% in first three quarters of 2009
NEW YORK, December 1, 2009 – During Q3 2009, revenues continued to decline for each of the three b-to-b media platforms at approximately the same rate that they had declined during the first half of the year. Total b-to-b spending after the first three quarters of 2009 (tradeshows, print, digital) was $15.1 billion, reflecting a decline of 19.3% versus the same period in 2008.
RATE OF DECLINE:
| First Half 2009 | Q3 2009 | |
| Trade Shows | 18.6% | 19.2% |
| 26.5% | 25.7% | |
| Digital | 3.0% | 3.0% |
SHARE OF B-TO-B REVENUE IN FIRST THREE QUARTERS:
| 2008 | 2009 | |
| Trade Shows | 41.6% | 41.6% |
| 40.7% | 37.4% | |
| Digital | 17.7% | 20.9% |
About Inquiry Management Systems (IMS):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
About CEIR:
For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
Digital revenue sources include: ABM members, PricewaterhouseCoopers/IAB, eMarketer, and Outsell Inc.
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About American Business Media:
Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
Contact:
Megan Andrews
Coordinator, Marketing & Regional Events, ABM
m.andrews@abmmail.com