BUSINESS PUBLICATIONS OPEN 2006 WITH MODEST REVENUE MOVEMENT
January revenue up 0.44% over same time 2005; year-to-date flat
NEW YORK, April 17, 2006 — Advertising revenue among business publications enters 2006 at a modest pace, with the Business Information Network (BIN) report for January and February 2005 showing combined revenue for the year-to-date flat at -0.1% compared to the previous year. However, several strong category performers have emerged thus far, including leaders Aviation, Aerospace, Military and Resources, Environment, Utilities, who increased revenue 32.73% and 17.46%, respectively, through the year-to-date. Monthly totals for January 2006 opened the year on a positive note, increasing 0.44% over the same period last year. Calendar year 2005 also opened slowly, but closed strongly with combined ad revenue for the year up 5.4%. This year is expected to follow a similar trend.
“We finished 2005 with growth that was better than we expected," said Gordon T. Hughes, II, president and CEO of American Business Media. "This year may be starting slow, but we still expect to see growth of 5%.”
Though ad pages posted a slight drop, down 1.4% versus February of last year, categories Architecture, Design, Lighting and Building, Engineering, Construction have increased their ad pages by 7.64% and 5.41%, respectively, in year-to-date totals.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by using the following links:
The new BIN categories are:
|Architecture, Design, Lighting||Miscellaneous*|
|Automotive||Movies, Radio, TV & Video|
|Aviation, Aerospace & Military||Professional Services|
|Banking, Financial, Insurance||Resources, Environment, Utilities|
|Building, Design, Construction||Restaurants, Foodservice, Lodging Gaming|
|Business, Advertising & Marketing||Retail, Services|
|Computing, Software, Telecom||Science, Research & Development|
|Electronic Engineering||Transportation, Logistics|
|Government (Local, State, Federal)||Travel, Conventions & Meetings|
*Miscellaneous includes categories for Arts and Security.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 290-plus member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows.
Steve Ennen, Director of Communications
American Business Media
T 212.661.6360 x3331