E-News : February 17, 2010
Top Media Moves
Canon Communications LLC announced a definitive agreement to acquire four key media brands serving the advanced design engineering sector in the U.S., Asia, and Europe from Reed Business Information-U.S., including Electronic Design News (EDN), Design News, Test & Measurement World, and Packaging Digest. The Jordan, Edmiston Group, Inc. (JEGI) represented RBI-U.S. in this transaction and acted as its exclusive financial advisor.
Farm Journal Media announced new features and capabilities for client research at its Customer Call Center in Webster City, Iowa.
GlobalSpec reported that it expanded its global registered users last year to 5.6 million, an increase of about 900,000.
Northstar Travel Media is poised to pull the trigger on a deal to acquire travel properties from Nielsen Business Media, according to multiple industry sources. Nielsen’s travel properties include Successful Meetings, Business Travel News and BTNOnline.com.
Member Event of the Week
Custom Publishing Council’s Custom Content Conference
ABM members: Sign up by next Monday, February 22, and save $100!
Join the Custom Publishing Council (CPC) March 24-26 in Nashville for its Custom Content Conference, which in three short years has become the preeminent event for custom media professionals. In an action-packed 36 hours, custom media executives will network with peers, learn from industry experts about the most effective brand strategies, examine demographic trends, hear about media usage habits, and much more – all designed to provide concrete ways to maximize impact on their audiences.
This year, you’ll hear from senior executives from Kodak, KLM, the NHL and others. ABM members are eligible for the CPC member rate (which includes five meals). For more information or to register, visit http://custompublishingcouncil.com/ccc2010.asp.
'What ABM Means to Me'
American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.
Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.
“Work such as ABM’s Booz & Company study, “A Roadmap for Profitable Revenue Growth,” makes high-level thought leadership accessible and relevant to member organizations of all size and type – clearly a very valuable benefit of membership.”
- Neal Vitale, CEO, 1105 Media
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Job of the Week
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
Committee Watch
Custom Media Committee: February 18, 2:00 – 3:00 PM EST, ABM Headquarters
B-TO-B ECOSYSTEM UPDATE:
ABM, IAB Make Progress on Digital Media Standards for B-to-B Industry
As an integral component of its new strategic plan, ABM continues to reignite its relationships with other organizations, positioning itself to develop an integrated b-to-b media ecosystem that will benefit the business media and information community.
Delivering on that initiative, ABM and the Interactive Advertising Bureau (IAB) have met on several recent occasions to develop a set of digital media policies and guidelines that will become the standard for the b-to-b industry.
“It is illogical to have two gauges of railroad,” commented ABM President & CEO Gordon T. Hughes, II. “And it is my view that marketers and advertisers seek only one set of media industry standards. The IAB has already done some outstanding work in establishing digital policies and standards. As we are the center of the b-to-b ecosystem, it is the responsibility of ABM and our Digital Media Council to ensure that these standards are relevant for our industry.”
ABM will present these digital b-to-b media standards during its board of directors meeting next month, so stay tuned.
ABM Welcomes Larry Oliver to Spearhead Membership Development Efforts
ABM recently announced that its new strategic plan, which, among other things, emphasizes the Association’s value proposition, has generated a significant trend in the return of former member companies. While past media members have recently rejoined the Association, ABM continues to seek new opportunities for recruitment.
To further this success, ABM is delighted to welcome Larry Oliver to help drive the Association’s membership efforts on a project basis.
Oliver is a multi-platform-focused sales executive with an impressive record of top performance. He brings extensive experience within the b-to-b industry, having worked for several ABM member companies including Crain Communications, Reed Business Information, where he spent 16 years, and most recently, Advanstar Communications.
“Larry’s successful track record and breadth of experience in b-to-b, which spans almost 30 years, brings an outstanding capability to expand the Association’s membership,” said ABM President & CEO Gordon T. Hughes, II. “Larry comes highly recommended by several ABM member executives, and I am confident that he is the right man at the right time for this role.”
“With the bulk of my career spent at leading b-to-b media companies, I am pleased to help ABM grow and expand its membership,” Oliver added. “Having worked both inside and outside of ABM, I am aware of how critical the Association’s role is to the industry it serves.”
Oliver is the recipient of five industry awards for outstanding service and innovation, and is a frequent speaker at industry trade shows and conferences.
Early Bird Deadline for ABM’s Events Summit Extended to This Friday
Register now for half-day event on the integration of physical & virtual events
The next generation of ABM’s Events Summit is coming to New York City this March 24, and we’ve extended the early bird registration deadline until THIS FRIDAY, February 19, to give you another opportunity to attend at the discounted rate.
So don’t delay – register by Friday to save $50 on this cost-effective, half-day program that is packed with proven strategies for using virtual and face-to-face events to maximize the profitability of your event portfolio.
The industry-wide program, which is relevant for association event organizers, for-profit show producers and integrated b-to-b media companies, will include sessions on virtual event best practices, event marketing, blended event business models and attendee recruitment, as well as technology demos and opportunities to network with leaders who are reshaping today’s event landscape. Speakers include Tony Uphoff, CEO, TechWeb; Scott Pierce, VP, Digital Development, ALM; Tom Cintorino, EVP, Digital Media, Northstar Travel Media; and Steve Palm, CEO, NewBay Media – plus more to be announced.
Click here to view the full agenda and reserve your seat now.
This Week on the ABM Video Network:
ABM Publishers Committee Explores Digital Editions & E-readers
ABM’s Publishers Committee delivered on the Association’s ongoing initiative to offer more innovative and informative Committee & Council content, as guest speaker Pat Kenny, EVP/COO of Qmags, was on hand during their meeting last week to address two topics of growing interest for publishers: digital editions and e-readers.
This week on the ABM Video Network, we’re bringing you highlights from the meeting as Pat delves deep into the world of these two emerging technologies. Listen in as he explores how digitizing magazines, either with a digital replica of the print version or an e-reader, affects b-to-b publishers; the advantages and disadvantages of getting involved; and where these technologies are headed in the future.
Visit www.AmericanBusinessMedia.com to tune in now!
Virtual Events an $18B Market by 2015?
New research says virtual conference market growth driven by economic downturn
“It was just a matter of time before someone fired up an atomic calculator and prepared a forecast for the meteoric growth of the virtual event market,” opens John Failla, CEO of Tesoro Events, in his latest blog entry. (Failla recently launched his own blog site, “Virtual Event Insights,” dedicated to the global advancement of knowledge on virtual events and virtual environments.)
He points to a newly-released forecast by Market Research Media Ltd, which predicts that the worldwide virtual event market will reach $18.6 billion by 2015.
Click here to access the “Virtual Conference & Trade Show Market Forecast 2010-2015” report by Market Research Media, which presents a detailed analysis of the current state of the market and technology behind it, and provides year-by-year forecasts by market segments and geographic regions.in now!
HP CMO to Deliver Keynote at the 2010 Annual Conference
This May 2-5, ABM’s 2010 Annual Conference is headed to Charleston, South Carolina, and the agenda is full of ideas and strategies necessary to boost your revenues and profits. You’ll have a unique opportunity to learn straight from industry leaders and visionaries about how to execute and capitalize on the next generation of b-to-b media and information services.
On Tuesday, May 4, the morning kicks off with a keynote address by Michael Mendenhall, CMO of HP. Michael directs all aspects of the company’s corporate marketing operations globally, overseeing brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.
During his keynote address, Michael will discuss how marketers and b-to-b media companies can align their appropriate skill sets (such as with social media), build relationships and work together to grow both brands.
Click here to view the full conference agenda, and stay tuned as we continue to announce new speakers in the coming weeks.
Register now to take advantage of our special room rate at the Charleston Place Hotel, located in the heart of downtown Charleston, for just $199/night. To book your room, call the hotel directly at (888) 635-2350 and mention ABM’s Annual Conference to receive the reduced rate.
New ABM Ad Confirms: Ag Media Pays Dividends
Today’s ag marketers recognize the power of ag media to generate business.
In fact, a recent survey conducted by Agri Marketing magazine found that 42% of the 121 ag marketers surveyed said they would increase their b-to-b media spending this year. 62% of them indicated an online marketing budget increase; 35% said they’d increase print media spending; and 30% planned to increase spending on events.
This significant finding is captured in ABM’s new ag media ad, available FREE for your use as the Association’s latest membership benefit. Click here to download a PDF version of the ad, “Ag Media Pays Dividends,” or contact Kate Patton to request any of the various print or electronic banner ad formats (120x600, 300x250, 728x90) for your magazine or Web site. Also feel free to customize the ad with your logo to make it better resonate with your audiences.
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