ABM WELCOMES LARRY OLIVER
TO SPEARHEAD MEMBERSHIP DEVELOPMENT EFFORTS
NEW YORK, February 17, 2010 – American Business Media recently announced that its new strategic plan, which, among other things, emphasizes the Association’s value proposition, has generated a significant trend in the return of former member companies. While past media members have recently rejoined the Association, ABM continues to seek new opportunities for recruitment.
To further this success, ABM is delighted to welcome Larry Oliver to help drive the Association’s membership efforts on a project basis.
Oliver is a multi-platform-focused sales executive with an impressive record of top performance. He brings extensive experience within the b-to-b industry, having worked for several ABM member companies including Crain Communications, Reed Business Information, where he spent 16 years, and most recently, Advanstar Communications.
“Larry’s successful track record and breadth of experience in b-to-b, which spans almost 30 years, brings an outstanding capability to expand the Association’s membership,” said ABM President & CEO Gordon T. Hughes, II. “Larry comes highly recommended by several ABM member executives, and I am confident that he is the right man at the right time for this role.”
“With the bulk of my career spent at leading b-to-b media companies, I am pleased to help ABM grow and expand its membership,” Oliver added. “Having worked both inside and outside of ABM, I am aware of how critical the Association’s role is to the industry it serves.”
Oliver is the recipient of five industry awards for outstanding service and innovation, and is a frequent speaker at industry trade shows and conferences.
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Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model - which includes print publications, events, digital media and business information - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM's approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
Contact:
Kate Patton
Manager, Media & Communications
k.patton@abmmail.com