OMEDA, EE TIMES GROUP SIGN DATABASE MANAGEMENT AGREEMENT

February 19, 2010 – OMEDA, a leading integrated database management provider, has reached an agreement to provide database management and email deployment services for EE Times Group, a division of United Business Media. 

“We are very excited to be working with EE Times Group, since they are one of the most innovative, multi-faceted media companies in the world.” said Mike Oberman, Chairman and CEO of OMEDA.  “Having previously reached a similar agreement with UBM’s Everything Channel group in late ’09, we are proud to now serve two of UBM’s most visible units.  Their knowledge of integrated database concepts and their confidence in our system and people validates the investment in innovative functionality we have been making over the years.”

EE Times Group provides innovative solutions and end-to-end professional support to marketers in the electronics industry, and currently serves a worldwide audience of 1.1 million electronics industry decision-makers.  EE Times Group’s portfolio of products includes EE Times magazine, Embedded Systems Design magazine, industry websites, and online and live events.

“We are focused on providing our engineering customers with our robust portfolio of media, events and marketing services,” said Paul Miller, CEO, EE Times Group.   “Our database is our most important information asset – it drives our business by providing insight into our customer’s changing information needs.  We are pleased to partner with Omeda to assist us in creating a cohesive interactive database that will help us better serve our audience.”

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About Omeda (http://www.omeda.com)
Omeda provides a full range of integrated fulfillment and database management services to media companies and information marketers.  Omeda enables marketers to integrate all of their disparate data – print products, digital versions, e-newsletters, web products, trade shows, events – into a master database featuring “one view of the customer”.  Omeda’s integrated services drive dynamic offer management, lead generation, and enhanced behavioral tracking.  With Omeda’s superior web and email deployment services (Omail), we have completely integrated the flow of database/email/Web activity.  The enormous benefit of this "Under One Roof" integration concept is that all of the return data from email deployments is automatically updated to the database, thus ensuring maximum data integrity, CAN-SPAM compliance, and marketability.

About EE Times Group (http://www.eetimesgroup.com/)
EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

Contact:
Randy Renner
847-564-8900, ext. 224