BIN REPORT EXPANDS TO FOUR REVENUE PLATFORMS
Data revenue now included
Data revenue now included
The two newest categories, digital and data, both grew in share of b-to-b dollars in 2009 and now account for 1 out of 4 industry dollars.
ABM President & CEO Gordon T. Hughes, II commented, “We are delighted to now be able to present a more comprehensive and realistic assessment of the b-to-b industry.”
January 2010 magazine figures are also now available, here.
REVENUE (in billions)
| 2008 | 2009 | % Change | |
| Tradeshows | $11.1 | $9.4 | -15.8% |
| $9.9 | $7.5 | -24.0% | |
| Digital | $4.1 | $4.0 | -3.0% |
| Data | $1.5 | $1.6 | +6.7% |
| TOTAL | $26.6 | $22.5 | -15.4% |
SHARE OF B-TO-B REVENUE
| 2008 | 2009 | |
| Tradeshows | 41.7% | 41.8% |
| 37.2% | 33.3% | |
| Digital | 15.4% | 17.8% |
| Data | 5.6% | 7.1% |
About CEIR (Tradeshows):
For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
About Inquiry Management Systems (IMS) (Print):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
About Outsell, Inc. (Data): Outsell is the only research and advisory firm focused on advancing the publishing and information industries. The firm’s international team provides independent, fact-based analysis and actionable advice that helps our clients thrive and grow in today's fast-changing digital and global environment.
Digital revenue sources are: ABM members, PricewaterhouseCoopers / IAB, eMarketer, and Outsell Inc.
Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model - which includes print publications, events, digital media and business information - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM's 250-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
Megan Andrews, ABM
m.andrews@abmmail.com