B-TO-B MEDIA SHOWS IMPROVEMENT IN FIRST QUARTER OF 2010
After declining last year, digital revenue is up approximately 7.5%. Data numbers are available on a semi-annual basis and will be available at the end of the year’s first half.
Q1 REVENUE (in billions)
| 2009 | 2010 | % Change | |
| Trade Shows | $2.4 | $2.2 | -8.4% |
| $1.9 | $1.8 | -6.4% | |
| Digital | $1.0 | $1.1 | +7.5% |
| Data | N/A | N/A | N/A |
2010 PRINT REVENUE RATE OF DECLINE BY MONTH
| January | February | March | Q1 Total | |
| Print Revenue | -12.4% | -7.5% | -3.1% | -6.4% |
RATE OF DECLINE (Q1 2009 vs. Q1 2010)
| Tradeshows | ||
| Q1 2009 | -26.1% | -19.7% |
| Q1 2010 | -6.4% | -8.4% |
About CEIR (Tradeshows):
For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
About Inquiry Management Systems (IMS) (Print):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
Digital revenue sources are: ABM members, PricewaterhouseCoopers / IAB, eMarketer, and Outsell Inc.
Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model - which includes print publications, events, digital media and business information - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM's 250-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.
Megan Andrews, ABM
m.andrews@abmmail.com