E-News : June 22, 2010 

 

 

Top Media Moves 

Organizations that want to use content marketing to engage with their prospective and existing customers now have a new resource for how-to information. The Content Marketing Institute (CMI), developed by Junta42, gives b-to-b and b-to-c marketers no-nonsense, practical content marketing advice direct from the pros.

The latest edition of FIPP’s quarterly title, Magazine World, features a Peel ‘n Taste strip, one of the newest and most innovative techniques available in print magazine publishing.

The Farm Journal FarmReach database now identifies producers who claim they try new technologies early. This information is one of several new data points that were recently added to the file, including corn seed brands, corn custom seed treatment, corn fungicides, targeted Internet and technology usage and tractor brands.

 

 

Click here to follow ABM on Twitter!

Click here to become a fan of ABM on Facebook! 

 

 

 

Job of the Week

Online Account Executive, Thomas Publishing Company 

In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!

 

  

  

Power Eye to Offer Self-Regulation Solution

ABM is acting on behalf of the b-to-b media community by working with Congress on shaping omnibus federal privacy legislation, but the first line of defense is a cohesive effort to self-regulate as an industry. Now, Power Eye – a self-policing system for online marketers – is poised to be implemented by major players, including AT&T, American Express, and Microsoft, reported Advertising Age.

The system will possibly pave a smoother avenue for behavioral advertising best practices, along with the recent release by the Interactive Advertising Bureau and the Network Advertising Initiative of ad notice technical specifications, a set of common technical standards enabling enhanced notice in online ads (click here for more information).

Power Eye – created by Better Advertising – will manifest as a small icon at the upper right-hand corner of a participating online ad that, when moused over, will reveal “all the data that was used to target the ad, as well as the option to opt-out of future targeting by those companies,” according to Ad Age. Several other self-regulating systems are currently vying for industry-wide acceptance, but insiders report that Power Eye is a frontrunner as a possible way to allow consumers to opt-out of individual ads on any Web site.

 

  

Hughes Honored by Media Elite

Media industry executives and creative professionals honored ABM President & CEO Gordon T. Hughes II with a whimsical roast and send-off last Wednesday evening at the Union League Club. Host David Bell invited mediabistro.com founder Laurel Touby, former Forbes.com CEO Jim Spanfeller, and other media luminaries to share their fondest memories of Hughes, along with a good-natured ribbing.

Hughes has led ABM for an exciting 16 years, and the industry turned out to thank the man who brought the razzle-dazzle of television and a youthful zeal for digital opportunities to b-to-b.

It is the call of show business that has lured Hughes to Broadway, where he will don his producer's hat at DFB Productions. Founded in 2010, DFB Productions (Hughes is a partner) manages DFB Partners 1 LP, a private partnership organized to invest in theatrical productions on Broadway, in London’s West End, and other venues throughout the U.S. and internationally.

Stay tuned to the ABM Video Network at www.AmericanBusinessMedia.com for highlights of the event.

  

  

The ABM Vital Guide to Privacy

Whether you're collecting data online or giving it away, unfolding (draft) privacy legislation and uncharted online privacy issues stemming from groundbreaking technology are two tempests barreling for each other to create a perfect storm of reactionary regulations.

Online giants Facebook, Google and others have encountered data breaches resulting in hundreds of thousands of compromised American identities. And forces in Washington are reacting. The latest ABM Vital Guide suggests taking a look at Facebook's mistakes to learn how to avoid jeopardizing your audience's trust. Check it out here. While you're there, find out if your Web site would pass a privacy audit (here). 

Through a recent partnership with Vital Business Media’s eMedia Vitals, ABM is proud to deliver the ABM Vital Guide, a free weekly e-newsletter containing high-quality, actionable content on the hottest digital media trends affecting the b-to-b industry. Each week, the ABM Vital Guide tackles one specific digital media trend or product with the potential to dramatically influence members’ digital revenues. Previous editions have thoroughly covered such issues as audience development, content aggregation, database marketing, online event models, e-newsletters and subscription management. Click here to subscribe now!

  

  

SAVE THE DATE: Custom Media Day 2010
Full-day program offers research, case studies,
tactical advice for immediate growth

Listen to and network with some of today’s leading content marketing experts – including Jim Hopkinson of Wired.com and Jeannine Rossignol of Xerox – when ABM, Junta42 and the Custom Content Council bring a full day of custom media learning to New York City on July 28.

The unique workshop will offer tangible solutions that you can implement immediately to expand your custom media business. Sessions will focus on mobile and digital magazine custom content, online engagement, Web content strategy, and revenue-generating ideas.

Stay tuned here for upcoming agenda and speaker announcements.

Custom Media Day 2010 is sponsored by Nxtbook Media.

  

  

Email Marketers see 50% Increase in CTRs with Social Media Sharing

Email marketing provider GetResponse announced the results of its “Email Marketing and Social Media Integration Report,” revealing that their customers' email messages enjoyed significantly greater click-through rates from including at least one social media sharing component.

The study reported that including one social sharing option yielded 30 percent more click-throughs than messages without any social media sharing options; including three or more social media sharing components generated a 55 percent higher rate, and emails with an option to share on Twitter returned more than 40 percent more, “indicating the benefits of sharing may be vastly underestimated.”

“It's not enough to integrate campaigns with social media networks – the power is in sharing,” said GetResponse founder Simon Grabowski. “The best part is that there's no added cost to include social media sharing, so it's pure ROI.”

But more than 80 percent of marketers engaging consumers on social media platforms are not measuring ROI for programs, according to a recent study. If this opportunity does indeed offer “pure ROI” as Grabowski suggests, integrating a measurement process into marketing workflow would make sense.

Most of GetResponse's respondents (67 percent) include the option to share with the Twitter network in emails, with nearly 63 percent choosing Facebook. MySpace and LinkedIn each were chosen by nearly nine percent of respondents, and only one percent link to Digg. 

  

  

This Week on the ABM Video Network:
ABM’s Business Information Council Explores Social Media ROI, Data Case Study

Reflecting ABM's new strategic plan initiative to deliver real-time insights and information to members within the various operating functions of the b-to-b media company, the Association's newly-revamped Committees & Councils are committed to delivering more innovative, educational meetings.

On June 16, ABM’s Business Information Council delivered on that goal, welcoming guest speakers Jeff Pence of Farm Journal Media, who presented a case study on using data collected about the producer markets in agriculture, and Ric Pratte of Jitterjam, who discussed how to generate true ROI from social, mobile and e-mail engagement.

Highlights from the presentations will be available on the ABM Video Network this afternoon … Visit www.AmericanBusinessMedia.com to view them on-demand. 

 

  

ABM Position on USPS' Elimination of Saturday Delivery

As the Postal Regulatory Commission (PRC) continues to hold field hearings, it has posted on its Web site a public invitation to comment on the question of omitting Saturday delivery. The PRC is seeking public opinion about key questions including, “Will the savings the Postal Service anticipates be as significant as they estimate? Will mail volume decline more than the Postal Service anticipates? Will businesses and citizens have service that remains adequate to meet their needs? And will the national economic impact of service reductions offset or add to the savings that are proposed?”

ABM's final position on the elimination of Saturday delivery, in answer, expresses concern that the proposal could be the first of several such service reductions, if sweeping changes to the Postal Service’s basic operations are not made. ABM feels that it is apparent to anyone examining the Postal Service’s present and future that its inability to control both the size and the cost of its workforce – an inability that results from present law, Congressional involvement in Postal Service right sizing efforts, and tradition – must be addressed as a major component of any plan to save the Postal Service, as should the need to close redundant facilities. 

Therefore, while reduced service levels would pose a real challenge to ABM members, ABM can accept the elimination of Saturday street mail delivery and pickup, as long as weekend mail processing is maintained, as one of several steps that should be considered.

But ABM asserts that termination of Saturday delivery should be considered only as part of a package of solutions that can close the revenue gap in a way that is fair to all stakeholders, including postal employees, mailers, and the American people. In addition, correction of the actuarial errors underlying Postal Service overpayments into the retiree health care trust fund and the Civil Service Retirement Fund must be part of the solution to the Postal Service’s financial situation.

Stay tuned to E-news for further developments on this issue affecting ABM members.


                                                                                                                                  

View past issues of E-news

Sign up a colleague for E-news

 

     
    abm - ABM
     

    E-News : June 22, 2010 

     

     

    Top Media Moves 

    Organizations that want to use content marketing to engage with their prospective and existing customers now have a new resource for how-to information. The Content Marketing Institute (CMI), developed by Junta42, gives b-to-b and b-to-c marketers no-nonsense, practical content marketing advice direct from the pros.

    The latest edition of FIPP’s quarterly title, Magazine World, features a Peel ‘n Taste strip, one of the newest and most innovative techniques available in print magazine publishing.

    The Farm Journal FarmReach database now identifies producers who claim they try new technologies early. This information is one of several new data points that were recently added to the file, including corn seed brands, corn custom seed treatment, corn fungicides, targeted Internet and technology usage and tractor brands.

     

     

    Click here to follow ABM on Twitter!

    Click here to become a fan of ABM on Facebook! 

     

     

     

    Job of the Week

    Online Account Executive, Thomas Publishing Company 

    In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!

     

      

      

    Power Eye to Offer Self-Regulation Solution

    ABM is acting on behalf of the b-to-b media community by working with Congress on shaping omnibus federal privacy legislation, but the first line of defense is a cohesive effort to self-regulate as an industry. Now, Power Eye – a self-policing system for online marketers – is poised to be implemented by major players, including AT&T, American Express, and Microsoft, reported Advertising Age.

    The system will possibly pave a smoother avenue for behavioral advertising best practices, along with the recent release by the Interactive Advertising Bureau and the Network Advertising Initiative of ad notice technical specifications, a set of common technical standards enabling enhanced notice in online ads (click here for more information).

    Power Eye – created by Better Advertising – will manifest as a small icon at the upper right-hand corner of a participating online ad that, when moused over, will reveal “all the data that was used to target the ad, as well as the option to opt-out of future targeting by those companies,” according to Ad Age. Several other self-regulating systems are currently vying for industry-wide acceptance, but insiders report that Power Eye is a frontrunner as a possible way to allow consumers to opt-out of individual ads on any Web site.

     

      

    Hughes Honored by Media Elite

    Media industry executives and creative professionals honored ABM President & CEO Gordon T. Hughes II with a whimsical roast and send-off last Wednesday evening at the Union League Club. Host David Bell invited mediabistro.com founder Laurel Touby, former Forbes.com CEO Jim Spanfeller, and other media luminaries to share their fondest memories of Hughes, along with a good-natured ribbing.

    Hughes has led ABM for an exciting 16 years, and the industry turned out to thank the man who brought the razzle-dazzle of television and a youthful zeal for digital opportunities to b-to-b.

    It is the call of show business that has lured Hughes to Broadway, where he will don his producer's hat at DFB Productions. Founded in 2010, DFB Productions (Hughes is a partner) manages DFB Partners 1 LP, a private partnership organized to invest in theatrical productions on Broadway, in London’s West End, and other venues throughout the U.S. and internationally.

    Stay tuned to the ABM Video Network at www.AmericanBusinessMedia.com for highlights of the event.

      

      

    The ABM Vital Guide to Privacy

    Whether you're collecting data online or giving it away, unfolding (draft) privacy legislation and uncharted online privacy issues stemming from groundbreaking technology are two tempests barreling for each other to create a perfect storm of reactionary regulations.

    Online giants Facebook, Google and others have encountered data breaches resulting in hundreds of thousands of compromised American identities. And forces in Washington are reacting. The latest ABM Vital Guide suggests taking a look at Facebook's mistakes to learn how to avoid jeopardizing your audience's trust. Check it out here. While you're there, find out if your Web site would pass a privacy audit (here). 

    Through a recent partnership with Vital Business Media’s eMedia Vitals, ABM is proud to deliver the ABM Vital Guide, a free weekly e-newsletter containing high-quality, actionable content on the hottest digital media trends affecting the b-to-b industry. Each week, the ABM Vital Guide tackles one specific digital media trend or product with the potential to dramatically influence members’ digital revenues. Previous editions have thoroughly covered such issues as audience development, content aggregation, database marketing, online event models, e-newsletters and subscription management. Click here to subscribe now!

      

      

    SAVE THE DATE: Custom Media Day 2010
    Full-day program offers research, case studies,
    tactical advice for immediate growth

    Listen to and network with some of today’s leading content marketing experts – including Jim Hopkinson of Wired.com and Jeannine Rossignol of Xerox – when ABM, Junta42 and the Custom Content Council bring a full day of custom media learning to New York City on July 28.

    The unique workshop will offer tangible solutions that you can implement immediately to expand your custom media business. Sessions will focus on mobile and digital magazine custom content, online engagement, Web content strategy, and revenue-generating ideas.

    Stay tuned here for upcoming agenda and speaker announcements.

    Custom Media Day 2010 is sponsored by Nxtbook Media.

      

      

    Email Marketers see 50% Increase in CTRs with Social Media Sharing

    Email marketing provider GetResponse announced the results of its “Email Marketing and Social Media Integration Report,” revealing that their customers' email messages enjoyed significantly greater click-through rates from including at least one social media sharing component.

    The study reported that including one social sharing option yielded 30 percent more click-throughs than messages without any social media sharing options; including three or more social media sharing components generated a 55 percent higher rate, and emails with an option to share on Twitter returned more than 40 percent more, “indicating the benefits of sharing may be vastly underestimated.”

    “It's not enough to integrate campaigns with social media networks – the power is in sharing,” said GetResponse founder Simon Grabowski. “The best part is that there's no added cost to include social media sharing, so it's pure ROI.”

    But more than 80 percent of marketers engaging consumers on social media platforms are not measuring ROI for programs, according to a recent study. If this opportunity does indeed offer “pure ROI” as Grabowski suggests, integrating a measurement process into marketing workflow would make sense.

    Most of GetResponse's respondents (67 percent) include the option to share with the Twitter network in emails, with nearly 63 percent choosing Facebook. MySpace and LinkedIn each were chosen by nearly nine percent of respondents, and only one percent link to Digg. 

      

      

    This Week on the ABM Video Network:
    ABM’s Business Information Council Explores Social Media ROI, Data Case Study

    Reflecting ABM's new strategic plan initiative to deliver real-time insights and information to members within the various operating functions of the b-to-b media company, the Association's newly-revamped Committees & Councils are committed to delivering more innovative, educational meetings.

    On June 16, ABM’s Business Information Council delivered on that goal, welcoming guest speakers Jeff Pence of Farm Journal Media, who presented a case study on using data collected about the producer markets in agriculture, and Ric Pratte of Jitterjam, who discussed how to generate true ROI from social, mobile and e-mail engagement.

    Highlights from the presentations will be available on the ABM Video Network this afternoon … Visit www.AmericanBusinessMedia.com to view them on-demand. 

     

      

    ABM Position on USPS' Elimination of Saturday Delivery

    As the Postal Regulatory Commission (PRC) continues to hold field hearings, it has posted on its Web site a public invitation to comment on the question of omitting Saturday delivery. The PRC is seeking public opinion about key questions including, “Will the savings the Postal Service anticipates be as significant as they estimate? Will mail volume decline more than the Postal Service anticipates? Will businesses and citizens have service that remains adequate to meet their needs? And will the national economic impact of service reductions offset or add to the savings that are proposed?”

    ABM's final position on the elimination of Saturday delivery, in answer, expresses concern that the proposal could be the first of several such service reductions, if sweeping changes to the Postal Service’s basic operations are not made. ABM feels that it is apparent to anyone examining the Postal Service’s present and future that its inability to control both the size and the cost of its workforce – an inability that results from present law, Congressional involvement in Postal Service right sizing efforts, and tradition – must be addressed as a major component of any plan to save the Postal Service, as should the need to close redundant facilities. 

    Therefore, while reduced service levels would pose a real challenge to ABM members, ABM can accept the elimination of Saturday street mail delivery and pickup, as long as weekend mail processing is maintained, as one of several steps that should be considered.

    But ABM asserts that termination of Saturday delivery should be considered only as part of a package of solutions that can close the revenue gap in a way that is fair to all stakeholders, including postal employees, mailers, and the American people. In addition, correction of the actuarial errors underlying Postal Service overpayments into the retiree health care trust fund and the Civil Service Retirement Fund must be part of the solution to the Postal Service’s financial situation.

    Stay tuned to E-news for further developments on this issue affecting ABM members.


                                                                                                                                      

    View past issues of E-news

    Sign up a colleague for E-news