DIGITAL REVENUE GROWTH LEADS Q2 2010 RESULTS
B-to-b magazines and exhibitions still affected by economy, but continue improving trend
NEW YORK, September 8, 2010 – Ad pages declined by 2.1% in June 2010 versus year ago, while print revenue in June also declined by 2.1%. This compares favorably with declines in each of the previous months of the year. Year to date, ad pages were down 6.0% while print revenue declined 3.5%.
Exhibition industry revenue declined 4.4%, compared to a 16.9% decline in 2009 second quarter results.
Digital revenue grew 11.3% during the first half of 2010.
Despite overall losses, seven Business Information Network (BIN) categories showed revenue increases for the first six months of 2010. Those categories include: Agriculture; Automotive; Banking, Financial, Insurance; Business, Advertising & Marketing; and Healthcare, among others. The June data, by category, is available here.
About CEIR (Tradeshows):
For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
About Inquiry Management Systems (IMS) (Print):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
Digital revenue sources are: ABM members, PricewaterhouseCoopers / IAB, eMarketer, and Outsell Inc.
Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $20 billion in annual revenues.
Manager, Marketing & Communications