EXHIBITION INDUSTRY REVENUE UP 5.6%, PRINT REVENUE DOWN 0.6% IN Q3 2010
NEW YORK, November 30, 2010 – Trade show data collected for the third quarter of 2010 indicates positive growth in all metrics for the first time since early 2008. The now broken string of nine consecutive quarters of negative growth was an industry record surpassing the seven consecutive quarters between 2001 and 2003. Projected Q3 2010 revenue ($1.82 billion) showed positive growth of 5.6% over Q3 2009 ($1.72 billion).
Year to date, b-to-b ad pages declined by 4.2% while revenue declined by 2.7%. Pages declined by 2.0% in September 2010 versus year ago, while print revenue in September also declined slightly, by 0.9%.
Despite overall losses, several Business Information Network (BIN) categories showed revenue increases over the first three quarters of 2010. Those categories include: Agriculture; Automotive; Aviation, Aerospace & Military; Banking, Financial, Insurance; Business, Advertising & Marketing; and Healthcare, among others. The September BIN data, by category, is available here.
About CEIR (Tradeshows):
For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
About Inquiry Management Systems (IMS) (Print):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
Digital revenue sources are: ABM members, PricewaterhouseCoopers / IAB, eMarketer, and Outsell Inc.
Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $20 billion in annual revenues.
Manager, Marketing & Communications