MODEST REVENUE GROWTH CONTINUES FOR BUSINESS PUBLICATIONS
Year-to-date ad revenue up 0.32% over same period 2005
NEW YORK, June 1, 2006 — Advertising revenue among business publications continues to show moderate growth in 2006, with the Business Information Network (BIN) report for March 2006 showing total revenue for the year-to-date up 0.32% compared to the previous year. Monthly totals show an increase in revenue of 0.17% over March 2005. Several strong category performers have emerged thus far, including leaders Aviation, Aerospace, Military and Resources, Environment, Utilities, who increased revenue 16.86% and 14.51%, respectively, through the year-to-date. 2006 ad growth is expected to continue to develop in a pattern similar to 2005, which also opened slowly but closed strongly with combined ad revenue for the year up approximately 5%.
Though year-to-date ad pages show a slight decline of 0.14%, monthly page totals have increased 0.71% over March of last year, with the Agriculture and Banking, Financial, Insurance categories increasing ad pages by 13.57% and 9.8%, respectively.
“2006 is beginning to trend upwards," said Gordon T. Hughes, II, president and CEO of American Business Media. "The growth in March ad pages illustrates the potential of business-to-business platforms to gain strength as the year progresses.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site by following this link:
The new BIN categories are:
|Architecture, Design, Lighting||Miscellaneous*|
|Automotive||Movies, Radio, TV & Video|
|Aviation, Aerospace & Military||Professional Services|
|Banking, Financial, Insurance||Resources, Environment, Utilities|
|Building, Design, Construction||Restaurants, Foodservice, Lodging, Gaming|
|Business, Advertising & Marketing||Retail, Services|
|Computing, Software, Telecom||Science, Research & Development|
|Electronic Engineering||Transportation, Logistics|
|Government (Local, State, Federal)||Travel, Conventions & Meetings|
*Miscellaneous includes categories for Arts and Security.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Sara Sheadel, Editor
American Business Media
T 212.661.6360 x3300