2010 BIN REPORT FOR B-TO-B MEDIA
Four key platforms included
New York, NY, MAY 9, 2011 – As a means to continue reflecting today’s b-to-b multimedia environment, ABM has once again reported on the Business Information Network (BIN) that covers the industry’s four key revenue platforms: print, tradeshows, digital and data.
The revenue for total b-to-b media was essentially flat 2009 to 2010 despite a decline in tradeshows and print, which was compensated by growth in digital and data.
With an increase of 2.6%, digital experienced the most growth in share of b-to-b dollars. While tradeshows reflected (among all four platforms) the greatest percentage in share of b-to-b dollars in 2010, it had the greatest decline in b-to-b dollars between 2009 and 2010.
REVENUE (in billions)
SHARE OF B-TO-B REVENUE
About CEIR (Tradeshows): For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
About Inquiry Management Systems (IMS) (Print): With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
About Outsell, Inc. (Data): Outsell is the only research and advisory firm focused on advancing the publishing and information industries. The firm’s international team provides independent, fact-based analysis and actionable advice that helps our clients thrive and grow in today's fast-changing digital and global environment.
Digital revenue sources are: IAB / PricewaterhouseCoopers