AMERICAN BUSINESS MEDIA KICKS-OFF INTEGRATED CAMPAIGN
DiMassimo, New York creates “Devoured” Campaign for Media Decision Makers
NEW YORK, June 7, 2006 - American Business Media (ABM), the association of b-to-b information providers, and DiMassimo Inc., a full-service marketing communications agency, announce the launch of “Devoured by the Influential,” an integrated advertising campaign focusing on the importance that readers, viewers, and attendees place on business-to-business media to inform and help the purchase/decision-making process.
The campaign is illustrated with arresting visuals, including a human digestive system with the digestive tract leading to the brain instead of the stomach. The copy: “Business Media. Devoured by the Influential.”
“We’re very proud of this campaign,” said Gordon T. Hughes, president & CEO of American Business Media. “It clearly positions business media and our member companies as an essential component of any marketing plan.”
“Everybody’s seeking engagement and involvement these days,” added Mark DiMassimo, CEO & creative director of DiMassimo, Inc. “Business media takes that to the limit. It’s not read, it’s devoured! This campaign dramatizes that fact.”
The campaign is comprised of print, digital and face-to-face components reflecting the multi-platform reality of today’s business media. The ads debut June 2006 in print publications including Advertising Age, the AdWeek Group, B-to-B magazine, Chief Executive and The Wall Street Journal, and will be featured on a multitude of sites, including Forbes.com and CFO.com.
About ABM: Founded in 1906, American Business Media is the global industry association for b-to-b information providers. Its 300 member companies reach an audience of nearly 100 million professionals and represent nearly 5000 print and online titles, and 1000 trade shows and events.
About DiMassimo: Headquartered on the internet with a field office in New York City, DiMassimo is a full-service marketing communications agency founded on the belief that the best way to build a client’s business is to change the rules. Current clients include Progressive Insurance, Vitaminwater, McKinsey & Co., Madison Performance Group, Starwood Hotels and Resorts, and Pfizer, among others.
Mark Rothman, Chief Marketing Officer
America Business Media
T 212.661.6360 x3303
Lee Goldstein, President