E-News : December 6, 2011
Top Media Moves
UBM Electronics, publisher of EE Times, has announced an alliance with RapidBuyr to provide daily deals for UBM's audience of engineers. According to UBM Electronics, it will incorporate RapidBuyr's daily deal offerings into its websites and newsletters.
The trade show industry posted its fifth consecutive quarter of growth in Q3: According to the Center for Exhibition Industry Research, the CEIR Index increased 2.6% in the third quarter compared with the year-earlier period and the number of trade show attendees jumped 3.7% in the third quarter. Additionally, the number of exhibitors (3.6%) and inflation-adjusted revenue (1.4%) both increased. Net square footage grew 1.9%.
James C. Smith, currently COO of Thomson Reuters, will take over as CEO of the company on January 1. He will succeed Thomas H. Glocer, who is retiring. In conjunction with this announcement, Thomson Reuters unveiled the new, “flatter” organizational structure it promised earlier this year. This new structure will go into effect January 1.
Job of the Week
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
Business Information Council
Tuesday, December 6
12:00 PM - 1:15 PM
Talent Management Committee
Wednesday, December 7
2:00 PM - 4:00 PM
Production/Manufacturing Technology Committee
Thursday, December 8
2:00 PM - 3:30 PM
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Total B-to-B Revenue Grows 7.1% in First Half 2011
ABM is pleased to update its Business Information Network (BIN), which covers the industry’s four key revenue platforms – data, digital, print and tradeshows – for the first half of 2011.
Total b-to-b revenue grew 7.1% versus a year ago, and all four platforms exhibited revenue growth.
With an increase of 23.2%, digital experienced the greatest growth in terms of b-to-b dollars. While tradeshows continue to represent the largest share of b-to-b revenue, that share declined by 3.0% when compared to 1H 2010. Print experienced a 4.9% revenue increase while its share of b-to-b revenue declined modestly, by 0.6%.
REVENUE (in billions)
(rounded to the nearest tenth)
1H 2010 1H 2011 % Change
Data 0.8 0.9 + 7.8%
Digital 2.4 3.0 + 23.2%
Print 3.7 3.9 + 4.9%
Tradeshows 5.07 5.12 + 1.0%
TOTAL 12.0 12.9 + 7.1%
SHARE OF B-TO-B REVENUE
1H 2010 1H 2011
Data 6.7% 7.0%
Digital 20.0% 23.3%
Print 30.8% 30.2%
Tradeshows 42.5% 39.5%
About Outsell, Inc. (Data): Outsell is the only research and advisory firm focused on advancing the publishing and information industries. The firm’s international team provides independent, fact-based analysis and actionable advice that helps our clients thrive and grow in today's fast-changing digital and global environment.
Digital revenue sources are: IAB / PricewaterhouseCoopers
About Inquiry Management Systems (IMS) (Print): With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
About CEIR (Tradeshows): For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
Breaking Neal Awards News!
If you haven’t submitted your Neal entries yet, you’re in luck: You now have until Friday, December 9th to get them in! ABM's Jesse H. Neal Awards are widely recognized as the industry's most prestigious and sought-after editorial honors. Click here.
As you prepare your submissions, remember to:
B-to-B Advanced Leadership Program
Northwestern University's Media Management Center and ABM jointly develop five-day program
On Jan. 8, 2012, b-to-b executives will converge on the Allen Center in Evanston, IL, for ABM's B-to-B Advanced Leadership Program, a unique five-day education program produced in conjunction with Northwestern University's Media Management Center.
Modeled to resemble a mini-MBA, the program will deliver a high-level, cross-functional view of the media business and tools to help manage change in the face of transformation. Participants will learn from top industry executives and professors from the Kellogg School of Management and the Medill School of Journalism, Media, Integrated Marketing Communications.
The program is intended for future industry leaders and those currently responsible for finding and building new business lines and revenue streams, business and strategic planning, P&Ls, making operational decisions, driving significant change, etc. Tailored to the b-to-b industry, the curriculum includes such subjects as:
Managing Cultural Change
Thinking Like an Investor
Buy vs. Build
Managing Costs: Offshoring, Outsourcing, Efficiency
Sessions will also cover the latest developments in business models, such as Marketing Services, Paid Content and Mobile and Tablet Media.
Click here for more information and to register.
Q3 Online Ad Revenue Nears $8 Billion
Internet ad revenue in the U.S. reached $7.9 billion in the third quarter, up 22% over the year-earlier period, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. The increase marks the eighth consecutive quarter of year-over-year growth for U.S. online advertising, IAB said.
According to David Silverman, a partner at PricewaterhouseCoopers, “even with a softened economy, digital advertising is making tremendous gains.”
More information on the report can be found here.
10 Rules for B-to-B Blogging
Blogging is a core component of a b-to-b company’s approach to social media. Not only does it show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. Here are 10 rules to “build an epic blog,” according to Jeffrey L. Cohen’s advice on Social Media B2B.
- Blog on Your Own Domain. Do not create a standalone blog at a different domain, including blogger.com and wordpress.com. Your business blog should be located at blog.companydomain.com or companydomain.com/blog. This search engine-friendly approach provides regularly updated content for your website. This way you can get maximum benefit for your website from the traffic that you drive to your blog.
- Create an Editorial Calendar. Planning is the key to any large, ongoing project, and blogging is no exception. An editorial calendar can help you determine how often to blog, what topics to cover and what kind of content to create. This can also be overlaid with upcoming marketing activities and industry events for maximum impact of your other initiatives.
- Use Keywords in Your Titles. You want your blog posts to be found and read, and whether that is through search or on social media platforms, keywords help readers discover them. While search engine discovery may be automatic, social discovery happens when you use words that describe what people are looking for or topics they are interested in.
- Be Human. Writing a blog post is different from writing a press release. While you should seek to educate your readers, you should also try to create a connection. An informal writing style, personal anecdotes and humor can start to make those connections. If they like you, you increase the possibility that they will come back to read another day or that they will share your posts.
- Educate Your Readers. The difference between a good blog post and a great blog post is what the reader takes away from it. Build regular readerships, and potential customers, by providing quality educational content that helps your readers in their business. The more you can educate them, the better prepared they will be if they become a prospect for your products or services. Click here to continue reading...