TOTAL B-TO-B REVENUE GROWS 7.1% IN FIRST HALF 2011
NEW YORK, December 6, 2011 - ABM is pleased to update its Business Information Network (BIN), which covers the industry’s four key revenue platforms – data, digital, print and tradeshows – for the first half of 2011.
Total b-to-b revenue grew 7.1% versus year ago, and all four platforms exhibited revenue growth.
With an increase of 23.2%, digital experienced the greatest growth in terms of b-to-b dollars. While tradeshows continue to represent the largest share of b-to-b revenue, that share declined by 3.0% when compared to 1H 2010. Print experienced a 4.9% revenue increase while its share of b-to-b revenue declined modestly, by 0.6%.
REVENUE (in billions)
(rounded to the nearest tenth)
|1H 2010||1H 2011||% Change|
SHARE OF B-TO-B REVENUE
|1H 2010||1H 2011|
About Outsell, Inc. (Data): Outsell is the only research and advisory firm focused on advancing the publishing and information industries. The firm’s international team provides independent, fact-based analysis and actionable advice that helps our clients thrive and grow in today's fast-changing digital and global environment.
Digital revenue sources are: IAB / PricewaterhouseCoopers
About Inquiry Management Systems (IMS) (Print): With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.
About CEIR (Tradeshows): For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.