AD REVENUE FOR BUSINESS PUBLICATIONS CONTINUES MODEST GROWTH
Year-to-date ad revenue up 1.01% over same period 2005; ad pages steady at .68%
NEW YORK, August 24, 2006 — Advertising revenue among business publications continues to show steady growth in 2006, with the June 2006 Business Information Network (BIN) report indicating total revenue for the year-to-date up 1.01% from the previous year. The Building, Engineering, Construction category led with an 8.03% increase in revenue followed by the Automotive and Resources, Environment, Utilities category, each posting a 7.88% increase through the year-to-date. Ad pages for the year-to-date are remaining stable into the summer months with a .68% increase. This trend is reflected by strong monthly category performers Architecture, Design, Lighting and Resources, Environment, Utilities, who posted an increase of 16.01%, and 9.23%, respectively.
“As print advertising plateaus,” said Gordon T. Hughes II, president and CEO of American Business Media, “it is important to view the whole business-to-business advertising picture, with in-person events and online resources leading the way. Our sources indicate that face-to-face events show steady growth at 6% and our digital offerings continue to grow at a robust 20%+ on average. When we combine these two major forces with industry growth in business information, search and custom publishing, it portends another good year for the b-to-b information industry.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by following this link:
The new BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Danielle Ciardullo, Director of Communications
American Business Media
T 212.661.6360 x3335
Gail Hoffer, Communications Coordinator
American Business Media
T 212.661.6360 x3315