PRESS RELEASE
AMERICAN BUSINESS MEDIA ANNOUNCES CEBA AWARDS FINALISTS
Grand CEBA-winning campaign to receive $25,000
NEW YORK, September 5, 2006—American Business Media announces the official finalist selections for the 11th Annual Creative Excellence in Business Advertising (CEBA) Awards. Finalists will be honored and winners will be announced during the September 20, 2006 reception in the Allen Room at Jazz at Lincoln Center, Broadway at 60th Street, New York, where the Grand CEBA winner will take home $25,000.
The 2006 CEBA finalists are as follows:
For advertising with an annual media budget of up to $100,000:
CATEGORY 1: Single Ad – page or less
Agency: Cole Henderson Drake
Advertiser: Delta Apparel
Name of Ad: Middle Man
Publication Where Ad Appeared: Counselor
Agency: Cramer-Krasselt
Advertiser: GE Healthcare Performance Solutions
Name of Ad: Tending to the health of your business
Publication Where Ad Appeared: Modern Healthcare
Agency: Ten Foot Pole
Advertiser: Sí TV
Name of Ad: Sí TV. You Lost Me at Hola.
Publication Where Ad Appeared: Adweek, Brandweek, Mediaweek
CATEGORY 2: Single Ad – spread or larger
Agency: Martin Williams Advertising
Advertiser: Lincoln Financial Group
Name of Ad: Mayfly
Publication Where Ad Appeared: Investment Advisor, Investment News, On Wall Street
Agency: Time Inc. – in-house
Advertiser: Time Inc.
Name of Ad: Hot, Hotter, Hottest
Publication Where Ad Appeared: Adweek, Brandweek, Mediaweek
CATEGORY 3: Single ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: Discovery Communications – in-house
Advertiser: Discovery Networks
Name of Ad: Let’s all discover…
Publication Where Ad Appeared: Advertising Age, Adweek, Brandweek, Mediaweek
Agency: Drissi Advertising
Advertiser: Drissi Advertising
Name of Ad: Behind the Hollywood Sign
Publication Where Ad Appeared: The Hollywood Reporter
CATEGORY 4: Campaign
Agency: Berlin Cameron United
Advertiser: The Ad Age Group
Name of Ad: Ad Age Group Brand Campaign
Publication Where Ad Appeared: Advertising Age, Creativity
Agency: HSR Business to Business
Advertiser: Eclipse Aviation
Name of Ad: Organization Chart Campaign
Publication Where Ad Appeared: Business & Commercial Aviation
Agency: Roberts Communications
Advertiser: ITT/Goulds
Name of Ad: ITT Industrial & BioPharm Group Campaign
Publication Where Ad Appeared: Chemical Engineering, Chemical Processing, Plant Engineering, Plant Services, Power Engineering, Processing
For advertising with an annual media budget $100,000 or more:
CATEGORY 5: Single Ad – page or less
Agency: Fallon Worldwide
Advertiser: Nuveen Investments
Name of Ad: Smarter Ways to be Conservative - Baby
Publication Where Ad Appeared: Investment News
Agency: MMB
Advertiser: eMusic
Name of Ad: Devil’s Music
Publication Where Ad Appeared: Billboard
Agency: The Richards Group
Advertiser: Sub-Zero
Name of Ad: Disappearing 700 Series
Publication Where Ad Appeared: Kitchen & Bath Business
CATEGORY 6: Single Ad – spread or larger
No awards were given in this category.
CATEGORY 7: Single Ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: Campbell-Ewald
Advertiser: United States Postal Service
Name of Ad: Media plannus extinctus
Publication Where Ad Appeared: Advertising Age, BtoB, Direct
Agency: Henderson Bromstead Art
Advertiser: Hanes Printables
Name of Ad: I Love Soft
Publication Where Ad Appeared: EMB-Embroidery/Monogram Business
Agency: Lucasfilm Ltd. – in-house
Advertiser: Lucasfilm Ltd.
Name of Ad: “Star Wars” For Your Consideration Oscar Ad Unit
Publication Where Ad Appeared: The Hollywood Reporter
CATEGORY 8: Campaign
Agency: DeVito/Verdi
Advertiser: Radio Advertising Bureau
Name of Ad: If It Works, Don’t Ignore It
Publication Where Ad Appeared: Advertising Age
Agency: Fallon Worldwide
Advertiser: Nuveen Investments
Name of Ad: Smarter Ways to be Conservative
Publication Where Ad Appeared: Investment News, Registered Rep.
Agency: Wieden + Kennedy NY
Advertiser: ESPN
Name of Ad: This is a fan
Publication Where Ad Appeared: Advertising Age
No media budget breakdown:
CATEGORY 9: Digital
Agency: HSR Business to Business
Advertiser: Eclipse Aviation
Name of Ad: Eyeblaster
Web Site Where Ad Appeared: Forbes.com
Agency: OgilvyOneWorldwide
Advertiser: IBM
Name of Ad: Special Pill
Web Site Where Ad Appeared: Forbes.com
Agency: Universal McCann
Advertiser: Microsoft
Name of Ad: Microsoft Dynamics
Web Site Where Ad Appeared: Forbes.com
CATEGORY 10: Corporate Media Promotion
Agency: McMahon/Willis Company, Inc.
Advertiser: Contract
Name of Ad: Contract Connected
Web Site Where Ad Appeared: ContractMagazine.com
Agency: Seiter and Miller
Advertiser: Crain’s New York Business
Name of Ad: Construction Series
Publication Where Ad Appeared: Crain’s New York Business
Agency: Variety, Inc. – in-house
Advertiser: VarietyCareers.com
Name of Ad: Reasons
Publication Where Ad Appeared: Variety
CATEGORY 11: Integrated Media Promotion
Agency: BBDO
Advertiser: GE
Name of Ad: Healthcare Re-Imagined
Publication Where Ad Appeared: BusinessWeek, Yahoo.com
Agency: Grip Design
Advertiser: Crain’s Chicago Business
Name of Ad: Illinois’ Most Influential Families
Publications Where Ad Appeared: Crain’s Chicago Business
Agency: Martin Williams Advertising
Advertiser: Cargill
Name of Ad: Cargill Creates
Publications Where Ad Appeared: BusinessWeek, Food Management, Restaurants & Institutions
CATEGORY 12: Events
Marketer: ASR
Marketer: Essilor
Marketer: Outdoor Retailer (Summer)
Marketer: Outdoor Retailer (Winter)
Honoring outstanding achievement in business media advertising (which includes print publications, Web sites, in-person events and integrated media campaigns), the CEBAs draw hundreds of entries and enhance relationships among advertisers, agencies and publishers. The CEBAs have become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world's top agencies.
Join American Business Media this fall when the very best of business media advertising competes for the $25,000 Grand CEBA prize, Wednesday, September 20, 2006 at the Allen Room in Frederick P. Rose Hall, Home of Jazz at Lincoln Center, Broadway at 60th Street in New York City. For further information on the CEBA Awards or to register to attend, please visit http://www.ceba-awards.com/.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Contact:
Danielle Ciardullo, Director of Communications
American Business Media
T 212.661.6360 x3335
info@abmmail.com