THROUGH OCTOBER, BUSINESS AD PAGES AND REVENUE REMAIN LEVEL
Year-to-date ad pages up .91%; year-to-date revenue up .98%
NEW YORK, January 8, 2007—Year-to-date ad pages and revenue continue to remain level, with an increase of .91% and .98%, respectively, despite a decline in ad pages by 2.20% for the month of October over same period 2005. Revenue for the month of October over the same period in 2005 grew slightly by .65%. The steady growth of revenue for the year has been due in large part to strong category performers such as the Architecture, Design, Lighting category, with an increase of 11.34%; the Aviation, Aerospace & Military category which followed with a 9.15% increase; and the Resources, Environment, Utilities category, with a 8.38% increase.
“The start of Q4 of 2006 held steady for the business media industry,” said Gordon T. Hughes II, president and CEO of American Business Media, “We have a positive outlook for 2007 as we start reviewing the numbers from the close of 2006. Business media continues to march on and embrace this era of transformation, as Face-to-Face and Digital platforms continue to experience solid growth.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site at http://www.americanbusinessmedia.com/ or by following this link: http://www.americanbusinessmedia.com/images/abm/pdfs/committees/BIN/binOct2006.pdf
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and
Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Danielle Ciardullo, Director of Communications
American Business Media
T 212.661.6360 x3335